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To harness the greatest potential of expanding brand awareness and obtaining sales goals, one of the services we provide is TV sync advertising. By creating a link between content on [...]

How Are Direct Response Agencies Different? A direct response agency is a type of advertising company that specializes in creating and launching advertisements that prompt an immediate action from its [...]

What is Connected TV (CTV)? The difference between CTV and OTT advertising are that CTV refers exclusively to content viewed on TVs without traditional cable, while OTT encompasses all content [...]

Harness the power of Direct Response TV (DRTV) media buying and let your brand stand out in a competitive landscape. A robust DRTV marketing strategy can elevate your brand's visibility [...]

Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%. [...]

Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response.  In [...]

Political Dollars Affecting Your Media Buys? Try this! Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.) Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start [...]

We believe in a balanced scorecard. Why? Because it is what is best for our client’s.  As direct response television experts we are constantly challenged with “why television”, “why not [...]

Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients. All three of the below strategies are the foundation of [...]

With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes [...]