TRENDING

Political Dollars Affecting Your Media Buys? Try this! Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.) Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start [...]

We believe in a balanced scorecard. Why? Because it is what is best for our client’s.  As direct response television experts we are constantly challenged with “why television”, “why not [...]

Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients. All three of the below strategies are the foundation of [...]

With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes [...]

  With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile [...]

It's probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real [...]

We here at Modus were delighted to see Orlando's WKMG spotlight Thundershirt’s awesome product in a recent story. We're also proud to say that in their tests, Thundershirt was shown [...]

Modus is excited to announce the TV launch of one of our newest clients, Opening Bell Report! Opening Bell Report is a dynamic, cutting edge financial newsletter providing customers with [...]

With the unleashing of the Super PACs driven by the Citizen’s United ruling, many Modus Direct clients asked about the effect it would have on the DR media marketplace in [...]

Well it looks like we in the DR world got an early Christmas Present... A new marketing trend report! (Ooo!) There is some pretty interesting stuff in the very first [...]