Analytics & Attribution


Daily access to results – at your fingertips.

Our unwavering dedication is to deliver results-driven solutions while maintaining absolute transparency. We offer clients tailor-made dashboards, meticulously crafted with their specific Key Performance Indicators (KPIs), providing crystal-clear insight into their return on investment (ROI), all powered by data.

Performance Decision Making Brands Choose Modus Direct


At Modus Direct, we boast a rich legacy of over three decades, diligently analyzing and attributing the effectiveness of Television, Print, and Radio advertising. Our extensive expertise, historical insights, and up-to-date business acumen are the cornerstones of our clients’ success. What sets us apart is our seamless media adaptation, eliminating the learning curve.

Furthermore, our reporting dashboards and analytics are unparalleled. We harness cutting-edge tools to deliver automated, visually engaging, and profoundly insightful performance reports. Our commitment to staying ahead of the curve is exemplified by our membership in the ARF (Advertising Research Foundation), ensuring that we remain well-informed about the latest and most impactful industry trends for the benefit of our clients.

Grow Sales through the Power of knowing what is working.


CMOs frequently face challenges in achieving transparent attribution for their advertising campaigns. This is why we have a relentless focus on delivering effective results. We understand the synergy between skilled, seasoned professionals, top-tier tools, and advanced analytics. This results in more intelligent, data-driven decision-making that can significantly benefit your entire business. We’re pleased to affirm that we possess both the expertise and the technology to achieve these objectives.

Let’s Talk!

Your success is our success. We find solutions for your business problems through the power of media. If you have tried Television in the past without success – don’t give up – we can turn that frown upside down.

Browse our success stories to see how we utilized performance marketing to build awareness and drive conversions.

Guaranteed Rate

Guaranteed Rate Uses Our Media Buying Agency for its DRTV Efforts and Sees Outstanding Results [...]


Dyson Shows How Direct Response TV Doesn’t Negatively Impact Brand Imaging Floor care category [...]

Are you going to be our next Super Bowl sensation?

Big or small we are ready to get to work for you. Our free media audit has changed the way companies look at how media can be purchased, measured and optimized. Our media audit changed how Purple Mattress managed their media and their profitability.

We welcome the opportunity to change your business and develop lifelong partnerships.