About shanireardon

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So far shanireardon has created 11 blog entries.

So happy it’s over!

2018-11-09T16:41:34+00:00 By |Media Buying|

According to Kantar Media over $6.75 billion was spent on Television and Radio media promoting the 2018 mid-term gubernatorial and U.S. Senate races. Before this number even came rolling in we knew it was going to be a challenging 2018 media environment – especially for our clients that advertise locally. The media tightening started in [...]

TV is More Alive than Ever!

2018-10-01T18:24:42+00:00 By |Uncategorized|

TV is more alive than ever! People say “TV is dying”, however, in truth, TV is more alive than ever. It continues to be the biggest mass media channel and the “go-to” for brands that desire to make an impact in the marketplace and spread their message to as many people as possible at once.  [...]

Don’t get caught up in the big data hype. It could be costly.

2018-09-25T15:26:37+00:00 By |Direct Response, Uncategorized|

Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response.  In 1994 campaigns utilizing direct response principles were typically direct mail, television (with a TFN only), print and radio. In those days, tracking performance was relatively [...]

Political Dollars Affecting Your Media Buys? Try this!

2018-08-08T18:06:49+00:00 By |Uncategorized|

Political Dollars Affecting Your Media Buys? Try this! Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.) Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV.  Start TV could be a another TV option for challenged Media Buyers during these Politically charged times. Local Political advertising is very dynamic in [...]

We Believe in a Balanced Scorecard.

2018-07-02T15:59:13+00:00 By |Direct Response, Industry News|

We believe in a balanced scorecard. Why? Because it is what is best for our client’s.  As direct response television experts we are constantly challenged with “why television”, “why not put it all in digital”. We also hear a lot about how no one is watching television anymore. Well, if that was true Facebook would [...]

Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients.

2018-06-27T14:18:39+00:00 By |Direct Response|

Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients. All three of the below strategies are the foundation of a strong television campaign. The execution of a direct response television campaign is built to cost effectively build your brand, awareness, loyalty, engagement and deliver [...]

UpCycle America Launches DRTV Campaign with Modus Direct

2017-05-28T13:39:43+00:00 By |Modus News|

Is your old smart phone or iPad sitting unused on a shelf or in some drawer?  There’s good news! We are excited to announce UpCycle America launched its Direct Response TV campaign, offering cash for digital devices. Their motto is “Don’t Recycle, Upcycle.” Rob Graham, President of UpCycle America, chose Modus Direct to launch the campaign.  “The [...]

Should CEOs Be In TV Ads?

2017-06-06T23:47:13+00:00 By |Industry News|

This article is by Peter Daboll, CEO of Ace Metrix. Papa Johns (Photo credit: mrsdkrebs) At the most fundamental level, television advertisers are faced with a simple objective: Make an impression on viewers that distinguishes the brand. In a media environment where viewers are bombarded with countless messages on a daily basis, this [...]