Performance television everywhere

Performance television everywhere

We are relentless in our pursuit of success.

Modus Direct is a brand response agency. Clients hire us because they are ready to take their brands to the next level and truly scale. Often companies contact us when they have realized their full digital/social media potential. Television opens the flood gates of new opportunity and injects new life into campaigns born in the digital landscape.

We listen & make brands profitable.

We are seasoned professionals in media strategy, buying and analytics. We pay less when others pay substantially more. We can do this because we have been buying and planning linear TV for over 30 years. We have been buying CTV since 2014 (in streaming years that is a lot) negotiating CPMs lower than most even know are possible.

Media planning & buying

Clients like Kizik hire Modus Direct because they know we will always strive for excellence. We are not only detail oriented but bring them big ideas. We leverage hundreds of individual partner relationships across the U.S. and internationally to ensure we pay the least to get the most.

Media planning & buying

Clients like Kisk hire Modus Direct because they know we will always strive for excellence. We are not only detailed oriented but bring then big ideas. We leverage the hundreds of individual partner relationships across the US and internationally to ensure we pay the least to get the most.

Analytics & attribution

We are problem solvers. Purple Mattress had a problem with attribution and measurement, and we fixed it. CMOs continually struggle with getting clear accountability for their advertising. That’s why we are obsessed with work that actually works.

Brand collaboration

Our success is predicated on our clients’ success. Our work has changed the face of companies – from start-ups to billion dollar brands. Clients choose Modus Direct because we practice and believe in the science of close human interaction and its vital connection to business. It’s always about people because people run businesses.

Client Testimonials

“Modus Direct helped us better understand how Direct to Consumer Television performs. We developed a partnership with common goals that enabled us to grow and scale our business across all channels. It was a team effort. In addition to TV, we trusted Modus with our Radio and Podcast advertising. They are a savvy, responsive and maybe most importantly, they are a fun team to work with.”

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Darcy Moore, Purple Mattress

“In over 15 years and with nearly $1 Billion in marketing budgets spent with media agencies of all types and sizes, I have never found an agency that delivered more work and more results for the commission that Modus Direct. The Modus team truly acts like employees of their client’s companies, with a sincere passion and relentless pursuit for success. Add to that the fact that they are also amazingly genuine and fun people, and you’d be crazy not to use Modus Direct. ”

Darren Beck, SolarWinds

“The bottom-line is that I rarely make strong recommendations, but Modus is very good and you should seriously consider using them. They are creative, scrappy, know their craft extremely well and work horses – our kind of people. I strongly recommend giving them a shot at the business. You will not be disappointed.”

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Scott Stephen, Guaranteed Rate

“The best part of Modus Direct is their ability to tackle such a wide range of media challenges. They did an amazing job negotiating and securing a national Super Bowl ad for us, and they also worked to plan and book a last-minute fleet of trucks with LED ad screens for an important event. This is a team you can trust and is also one you will love working with.”

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Jeff Taylor, CrowdStrike

“I have worked with Modus team members for over 20 years while at various stations. Working with the Modus Direct is an absolute pleasure. Modus is by far, one of my favorite agencies. They get it. The company that gets to work with Modus will be in good hands.”

Michael Malone, Tribune Broadcasting


We lead our clients through an evolving media landscape through partnership, integrity, care and connection. No matter how big the challenge, we make it happen – TOGETHER!