Media Planning & Buying

Spend Less. Make More. Big Smile.

Accountable. Predictable. Actionable. Scalable.

Big or small, there is no such thing as a one-size-fits-all media plan at Modus Direct.

Television everywhere

More TV commercials are being consumed than ever before. The simple fact is commercial consumption is changing and you need a partner that knows where to place your ad without the guessing game. We are linear and streaming neutral.

We place our clients’ ads in the best inventory across linear and CTV (connected TV) to produce the most profitable outcomes for our clients.

Our relationships span over 30 years across every local market DMA, national cable and national network, satellite, syndication and every ad-supported streaming publisher.

Television everywhere

More TV commercials are being consumed than ever before. The simple fact is commercial consumption is changing and you need a partner that knows where to place your ad without the guessing game. We are linear and streaming neutral.

We place our clients’ ads in the best inventory across linear and CTV (connected TV) to produce the most profitable outcomes for our clients.

Our relationships span over 30 years across every local market DMA, national cable and national network, satellite, syndication and every ad supported streaming publisher.

Out of Home and Out of the Box

Traditional OOH, Transit, Experiential, Programmatic to Anamorphic

Out of Home across the Board

If you give us the geography and target audience, we will provide the best outdoor advertising. We connect our clients with commuters via transit or billboards near clinics to reach an aging consumer.

If our clients’ customers are using buses, rails, taxis or street furniture – we are there. Are they attending a conference? We are at the airport and have convention projections and drone shows.

Print as Premium Inventory

Traditional OOH, Transit, Experiential, Programmatic to Anamorphic

Print is profitable & relevant.

With a legacy targeting an older consumer and C-Suite we know that newspaper is still a critical strategy. For the Annual Enrollment Period, ROP, Newspaper Inserts, Spadea are all critical to driving the best outcomes for our clients. In targeting C-Suite, business news and investing content is key.

129 million adults read a newspaper product each week.

Audio Advertising

Cost effectively deliver your message

Terrestrial, Satellite, Streaming and Podcasts

We help clients connect with the most relevant influencers across the Audio landscape.

Audio can often be one of the most powerful tools our clients utilize to grow community, loyalty and lifetime value.

Let’s Talk!

Your success is our success. We find solutions for your business problems through the power of media. If you have tried television in the past without success – don’t give up – we can turn that frown upside down.

Browse our success stories to see how we utilized performance marketing to build awareness and drive conversions.

Are you going to be our next Super Bowl sensation?

Big or small we are ready to get to work for you. Our free media audit has changed the way companies look at how media can be purchased, measured and optimized. Our media audit changed how Purple Mattress managed their media and their profitability.

We welcome the opportunity to change your business and develop lifelong partnerships.