Optimization & AI


Unlocking Success with Daily Media Optimization

Transform your daily direct response television campaigns with data-driven precision. Achieve peak performance and ROI through our specialized optimization strategies and elevate your advertising impact day by day with our tailored approach.

Combining the Power of AI & Human Expertise in DRTV

Optimization & AI

Experience the best of both worlds as artificial intelligence meets human decision-making in the world of direct response television. Harness cutting-edge technology alongside the insights and experience of our experts to craft highly effective, data-driven campaigns that resonate with your audience and deliver outstanding results.

Achieving the Best Outcomes in Linear Television & OTT

Why it Works

With over three decades of experience in optimizing Television campaigns, we possess an unparalleled understanding of what to monitor and which levers to activate. Our meticulous review covers every aspect of the campaign, from station selection to airtime to program choice. Creative, unit length and more are all considered, ensuring we make the most profitable decisions.

In the realm of OTT/CTV, we embrace the power of detailed programming performance analysis to optimize campaigns down to the most impactful specifics. Our expertise goes beyond the surface of impressions and publishers, focusing on the critical details that truly drive success in the world of OTT/CTV advertising.

Let’s Talk!

Your success is our success. We find solutions for your business problems through the power of media. If you have tried Television in the past without success – don’t give up – we can turn that frown upside down.

Browse our success stories to see how we utilized performance marketing to build awareness and drive conversions.

Guaranteed Rate

Guaranteed Rate Uses Our Media Buying Agency for its DRTV Efforts and Sees Outstanding Results [...]

Are you going to be our next Super Bowl sensation?

Big or small we are ready to get to work for you. Our free media audit has changed the way companies look at how media can be purchased, measured and optimized. Our media audit changed how Purple Mattress managed their media and their profitability.

We welcome the opportunity to change your business and develop lifelong partnerships.