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It’s no secret that at Modus Direct we don’t just engineer savvy and successful DRTV campaigns: We’re also a big bunch of softies. Especially when it comes to our four-legged [...]

Tampa may host the Super Bowl again someday, but Sarasota always has the Super Boat Grand Prix! Modus Direct's offices overlook the pristine Sarasota Bay, just steps from the Super [...]

The Year 5 A.i. (After iPhone) That was a fast five years. Does it really seem like half a decade since Apple introduced its iPhone, forever changing what we expect [...]

Celsius Inc. and Modus Direct launched a new national DRTV campaign this week promoting the new Celsius powdered negative calorie drink. Celsius selected Modus Direct to oversee and manage its [...]

Modus likes animals, especially those with attitudes. Here are some great shots, courtesy of Huffington Post,  of our fuzzy pals making the most of a dog's (or cat's) life. Click [...]

How to drive retail sales, whether getting a product onto the shelf, or driving retail sales of current in store products, was the number one topic of discussion with DRTV [...]

While we at Modus Direct work with both some of the most respected and well-known brands on the market and fresh-faced newcomers, we find articles like this inspiring and motivating [...]

Web campaigns are just as demanding as traditional productions to successfully execute, yet the goal is still to look fantastic on a screen in front of millions of eyeballs. This [...]

Perhaps the Crystal Ball was off, after all. Media Post reports that radio heavy-hitters Clear Channel, Salem and Radio One all enjoyed boosts in their first-quarter results. There's the old [...]

Media Post makes some interesting predictions for the near future in spending trends for advertisement. TV and online media are sitting pretty, but newspaper and radio will probably take a hit. [...]