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...And the good stuff just keeps coming! Modus is quite excited to announce our new partnership with CrashFlasher! CrashFlasher is an emergency LED beacon for use immediately after a roadside [...]

Friends and family of Modus Direct gathered to don our green “work crew” vests, slather ourselves with sunblock and bug spray and head out with a good supply of water [...]

The National Advertising Division of the Council of Better Business Bureaus recently took Nutrisystem to task for not issuing the appropriate disclaimers with photos on their Pinterest page of customers who [...]

The Industry lost one of our best-known and most successful pioneers on July 6. Barry Becher passed away at a West Palm Beach hospital. Becher’s name may not immediately ring [...]

It’s no secret that at Modus Direct we don’t just engineer savvy and successful DRTV campaigns: We’re also a big bunch of softies. Especially when it comes to our four-legged [...]

Tampa may host the Super Bowl again someday, but Sarasota always has the Super Boat Grand Prix! Modus Direct's offices overlook the pristine Sarasota Bay, just steps from the Super [...]

The Year 5 A.i. (After iPhone) That was a fast five years. Does it really seem like half a decade since Apple introduced its iPhone, forever changing what we expect [...]

Celsius Inc. and Modus Direct launched a new national DRTV campaign this week promoting the new Celsius powdered negative calorie drink. Celsius selected Modus Direct to oversee and manage its [...]

Modus likes animals, especially those with attitudes. Here are some great shots, courtesy of Huffington Post,  of our fuzzy pals making the most of a dog's (or cat's) life. Click [...]

How to drive retail sales, whether getting a product onto the shelf, or driving retail sales of current in store products, was the number one topic of discussion with DRTV [...]