Here we can see Steph, Mike and Shani at the DRMA awards, at the Paris Hotel in Las Vegas. We had a ball with our fellow industry leaders soaking up the unique Vegas atmosphere. This year the DRMA Marketer of the year award went to Sensa. Something like the DR Oscar, this award of honors the outstanding achievement of a marketer in the Direct Response (DR) industry. Check out their great TV spot here. The Modus DR advertiser of the year award would go to Thundershirt, who has taken DRTV by storm with its exponential growth on both the direct and retail side.