The National Advertising Division of the Council of Better Business Bureaus recently took Nutrisystem to task for not issuing the appropriate disclaimers with photos on their Pinterest page of customers who experienced considerable weight loss using their product. Luckily, it was a simple editorial oversight and was resolved quickly to everyone’s satisfaction. Testimonials are a vital part of nearly every DRTV campaign; they can play a pivotal role in the Call to Action sequence of an ad. Like many other aspects of our Industry (and even just everyday life), we believe maintaining the balance between proven and winning techniques and adherence to our company mantra of “Good Karma is Good Business”, is a surefire formula for continued success. You can read more about this story here.
