Posted Oct 2, 2017 at 3:21 PM by Staff Report Modus Direct LLC, a Sarasota-based direct-response ad agency, said Monday that it has purchased the media assets of Zephyr Media Group Inc. of Evanston, Illinois. Modus Direct will integrate Zephyr’s media services suite into its portfolio of media-planning, -buying, -reporting and creative capabilities. The merged company will be named Modus [...]
9/25/17 – The owners of Modus Direct, LLC, a leading Direct Response Media and Creative agency, announced Monday, September 25, 2017 they have purchased the media assets of the legacy direct response agency Zephyr Media Group, Inc. (ZMG) under the company name Modus Direct Midwest LLC. Not only does this join two amazing team’s creating [...]
What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the [...]
Meet your audience where they already are – on their smartphone! According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is mounting that smartphones are the primary way consumers interact with each other, and it’s no surprise they want the same [...]
Use Direct Response TV specialists when buying DRTV DRTV planning, buying and accountability is vastly different than purchasing Brand media (aka retail rates). If you are going to move to accountable DRTV buying you need an agency that is an expert in it. Some simple questions every DRTV agency should quickly have the answers to: [...]
The Modus Direct media team were recently discussing making optimizations & testing for a campaign and a bunch of questions flew around the room, some could be answered and some couldn’t. It was then that we decided the next blog post should be written on good CRM. Clients need a good CRM to fully understand [...]
Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its [...]
May 31st, 2017 / Modus Direct Partners with 4C Insights to Drive Response from Social Media CHICAGO – May 31, 2017 – Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data science and media technology company, today announced a new partnership. Through 4C Social, Modus Direct clients will now be able [...]
Modus Direct Partners with 4C Insights Modus Direct Partners with 4C Insights to Drive Response from Social Media. Modus Direct, a data-driven direct response marketing agency, and 4C Insights, a data science and media technology company, announced a new partnership. Through 4C Social, Modus Direct clients will now be able to find and target their [...]
We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride ourselves on the fact that we treat people, like people—not data crunching robots! Communication in marketing is largely governed by [...]
