Are you missing out on the Hispanic Market?

2018-10-24T02:54:17+00:00 By |Ad Agency, Creative, Direct Response, Hispanic Advertising, Hispanic Market, Industry News|

With the fast growth of the Hispanic market in the United States,  it has become more important for brands to market to that demographic. With overall population growth, higher HHI and a strong purchasing power, brands can no longer ignore that market if they want to grow their ROI. However, it is not as simple [...]

We Believe in a Balanced Scorecard.

2018-07-02T15:59:13+00:00 By |Direct Response, Industry News|

We believe in a balanced scorecard. Why? Because it is what is best for our client’s.  As direct response television experts we are constantly challenged with “why television”, “why not put it all in digital”. We also hear a lot about how no one is watching television anymore. Well, if that was true Facebook would [...]

Hail Direct Response!

2017-08-01T14:07:13+00:00 By |Creative, Design, Environmental News, Featured, Industry News, Modus News, Uncategorized|

What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the [...]

Your Customers Want to Text You!

2017-07-21T15:09:31+00:00 By |Creative, Featured, Industry News, Modus News, Smile|

Meet your audience where they already are – on their smartphone!   According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is mounting that smartphones are the primary way consumers interact with each other, and it’s no surprise they want the same [...]

The Importance of DRTV Specialists

2017-07-19T15:57:06+00:00 By |Creative, Featured, Industry News, Modus News|

Use Direct Response TV specialists when buying DRTV DRTV planning, buying and accountability is vastly different than purchasing Brand media (aka retail rates). If you are going to move to accountable DRTV buying you need an agency that is an expert in it. Some simple questions every DRTV agency should quickly have the answers to: [...]

CRM and DRTV

2017-07-10T15:14:54+00:00 By |Creative, Design, Featured, Industry News, Modus News|

The Modus Direct media team were recently discussing making optimizations & testing for a campaign and a bunch of questions flew around the room, some could be answered and some couldn’t. It was then that we decided the next blog post should be written on good CRM. Clients need a good CRM to fully understand [...]

TV and Facebook on Steroids!

2017-06-07T00:39:14+00:00 By |Featured, Industry News, Modus News|

Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV  Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its [...]

4C’s enhanced targeting capabilities helps Modus Direct turn data into calls to action

2017-06-07T00:22:26+00:00 By |Industry News, Modus News|

May 31st, 2017  / Modus Direct Partners with 4C Insights to Drive Response from Social Media CHICAGO – May 31, 2017 – Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data science and media technology company, today announced a new partnership. Through 4C Social, Modus Direct clients will now be able [...]

Modus Direct Partners with 4C Insights

2017-06-07T00:02:11+00:00 By |Industry News, Modus News|

Modus Direct Partners with 4C Insights Modus Direct Partners with 4C Insights to Drive Response from Social Media. Modus Direct, a data-driven direct response marketing agency, and 4C Insights, a data science and media technology company, announced a new partnership. Through 4C Social, Modus Direct clients will now be able to find and target their [...]

Simplicity in Sharing Analytics

2017-07-10T15:10:37+00:00 By |Featured, Industry News, Modus News|

We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride ourselves on the fact that we treat people, like people—not data crunching robots! Communication in marketing is largely governed by [...]