Media Post makes some interesting predictions for the near future in spending trends for advertisement. TV and online media are sitting pretty, but newspaper and radio will probably take a hit.
On the bright side, thanks to the Election, about $2.5 Billion will be spent in political ads.
On the down side, we’ll all have to sit through about $2.5 Billion in political ads this Election Cycle. And, direct response television avails will be tightening up.