Gaze Into The Crystal Ball

Media Post makes some interesting predictions for the near future in spending trends for advertisement. TV and online media are sitting pretty, but newspaper and radio will probably take a hit.

On the bright side, thanks to the Election, about $2.5 Billion will be spent in political ads.

On the down side, we’ll all have to sit through about $2.5 Billion in political ads this Election Cycle.  And, direct response television avails will be tightening up.

Read the article here.


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