5 Key DRTV Trends for the 2024 Holiday Season

The 2024 Holiday season is quickly approaching, and Direct Response TV (DRTV) is set to play a major role in this year’s advertising strategies. It will help drive consumer actions, especially when it comes to last-minute shopping, exclusive seasonal deals, and times sensitive offers.  The DRTV landscape has evolved in the last few years with consumer habits rapidly changing. In this blog, we’ll discuss the top 5 DRTV trends this holiday season and explore how advertisers can leverage these strategies to maximize engagement and drive results.

  1. Cross-Platform DRTV Campaigns blending Linear TV, OTT and Digital.

This year the line between traditional TV and digital media will run together. Over- the- top platforms, for example HULU, YouTube and Roku will provide advertisers with another way to reach their audiences that have cut their cord with Traditional cable TV. Many consumers are using streaming services to watch their favorite shows. These platforms allow advertisers to target their audience for specific products and services based on the user’s data. This allows for a more personalized reach. A viewer seeing this ad streamed on their devices will also engage with the brand on social media and/or go to their website. The power of this cross-platform advertising helps to reach the audience wherever they are, which in turn increases the likelihood of a purchase from the consumer.

  1. Holiday-Centric Storytelling with Emotional Appeal

DRTV ads will turn to a story driven ad that will remind the consumer of their childhood and their family values. Publix, for example, will show togetherness with a family sitting down together for a holiday meal. Highlighting togetherness, warmth and giving this holiday season will be a powerful driver for DRTV’s direct call to action.

  1. Shorter, Snappier Creative

The 2024 trend for DRTV advertising is clear: Less is more. Which means attention spans are shrinking and the :15 or :30 second commercial is leading the way this holiday season. DRTV creatives are becoming more compact, focusing on delivering key messages in the shorter creatives. Shorter ads capture the audience’s attention quickly by delivering a clear call to action. This makes the audience feel the urgency to “Order Now for a Holiday delivery” or “Limited time Holiday offer.”

  1. Shoppable TV and Interactive Experiences.

This holiday season, more brands will use interactive features to simplify shopping. Clickable screens on streaming devices and in-ad pop-ups will make it easier for the audience to make a purchase without leaving their couch. QR codes in commercials will direct viewers to products online, making ordering seamless and convenient.

  1. Personalized and Localized Campaigns

Personalization in DRTV has become a major trend in advertising. This holiday season, brands are using data-driven insights to create more personalized and localized campaigns. Advertisers can now tailor DRTV ads to specific geographic regions, demographics, and individual preferences. For example, winter gear or winter product can be advertised in the region where the weather turns cold. This ensures advertisers are reaching the correct audience for this product. Personalized and Localized DRTV ads are expected to drive a higher engagement this holiday season.

 

This 2024 holiday season highlights how DRTV trends are adapting to changing consumer behaviors. By leveraging cross-platform campaigns, emotional storytelling, shorter ads, shoppable experiences, and personalization, advertisers can create impactful campaigns. These strategies blend urgency with the deeper and emotional connections that consumers want to feel during the holidays, which will help advertisers connect with audiences and drive results.

Do you want to learn more about how you can take your brand to the next level with DRTV? Let’s chat!