Political Dollars Affecting Your Media Buys? Try this!

2018-08-08T18:06:49+00:00 By |Uncategorized|

Political Dollars Affecting Your Media Buys? Try this! Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.) Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV.  Start TV could be a another TV option for challenged Media Buyers during these Politically charged times. Local Political advertising is very dynamic in [...]

Flipping the Channel on Influencer Marketing

2018-07-25T15:01:42+00:00 By |Uncategorized|

Flipping the Channel on Influencer Marketing Many saw Kylie Jenner’s appearance on the recent cover of Forbes and chagrinned at the claim that Kylie is, “set to be the youngest-ever self-made BILLIONAIRE.” I too am willing to admit my side-eyed reaction after reading such a proclamation. But as a media and marketing professional, it also [...]

Hail Direct Response!

2017-08-01T14:07:13+00:00 By |Creative, Design, Environmental News, Featured, Industry News, Modus News, Uncategorized|

What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the [...]