TV is More Alive than Ever!

2018-10-01T18:24:42+00:00 By |Uncategorized|

TV is more alive than ever! People say “TV is dying”, however, in truth, TV is more alive than ever. It continues to be the biggest mass media channel and the “go-to” for brands that desire to make an impact in the marketplace and spread their message to as many people as possible at once.  [...]

Don’t get caught up in the big data hype. It could be costly.

2018-09-25T15:26:37+00:00 By |Direct Response, Uncategorized|

Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response.  In 1994 campaigns utilizing direct response principles were typically direct mail, television (with a TFN only), print and radio. In those days, tracking performance was relatively [...]

Political Dollars Affecting Your Media Buys? Try this!

2018-08-08T18:06:49+00:00 By |Uncategorized|

Political Dollars Affecting Your Media Buys? Try this! Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.) Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV.  Start TV could be a another TV option for challenged Media Buyers during these Politically charged times. Local Political advertising is very dynamic in [...]

Flipping the Channel on Influencer Marketing

2018-07-25T15:01:42+00:00 By |Uncategorized|

Flipping the Channel on Influencer Marketing Many saw Kylie Jenner’s appearance on the recent cover of Forbes and chagrinned at the claim that Kylie is, “set to be the youngest-ever self-made BILLIONAIRE.” I too am willing to admit my side-eyed reaction after reading such a proclamation. But as a media and marketing professional, it also [...]

Hail Direct Response!

2017-08-01T14:07:13+00:00 By |Creative, Design, Environmental News, Featured, Industry News, Modus News, Uncategorized|

What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the [...]