Yes, Dog TV. A new cable network will soon launch aimed specifically at… Dogs. The idea being keeping the TV on for your pooch while you’re out and about will help them feel less lonely or bored. The “shows” will be segments around three to six minutes long, showing images of natural settings, dogs being loved by humans, doggie toys, etc.

We better get cracking on a Thundershirt campaign that sells directly to the wearers!

Check out DogTV here.