Jean Rebel of Modus Direct Award Acceptance

2017-07-10T15:23:34+00:00 By |Featured, Industry News, Modus News, Smile|

Jean Rebel of Modus Direct accepting Best-of-Category Award (Financial) for Guaranteed Rate. This has been exciting time for Guaranteed Rate with growth rates off the charts the last few years.  Not only are they winning awards for Best-in-Category they are winning awards for Best-In-Class.

Good Data Practices: What to Do (or Not)

2017-07-10T15:30:34+00:00 By |Featured, Industry News, Modus News|

With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day.  Surprisingly, only 0.5% of that information is never used.  While Modus Direct doesn’t analyze quite that much data, we receive a lot! [...]

Integrity and Success

2017-05-28T13:46:35+00:00 By |Creative, Featured, Industry News, Modus News|

Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied and cheated to climb a ladder of success you did not earn it you have stolen it. There can be [...]

DRTV Storytelling. Page-turning data analytics.

2017-05-28T13:46:55+00:00 By |Creative, Featured, Industry News, Modus News|

Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not.  No, these terms are usually set aside for Brand advertising campaigns that win CLIOs and ADDYs.  Direct Response professionals have been telling glorious stories regarding data since 1984 – long before “big data” was [...]

DRTV advertising should focus on mobile and tablet strategies

2017-05-28T15:05:09+00:00 By |Industry News, Modus News|

  With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies into their response mechanisms. With the constant evolution of multi-window experiences (TV, Phone, Tablet, PC), and the access to web [...]

Are the Clouds Parting?

2017-05-28T13:47:29+00:00 By |Industry News|

It's probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real comeback. Not some kind of political spin or TV Smooth Talk, but solid numbers. If there is ever an indication the economy is turning around, [...]

Newsflash: People Dig Honesty!

2017-05-28T13:48:04+00:00 By |Industry News|

Well it looks like we in the DR world got an early Christmas Present... A new marketing trend report! (Ooo!) There is some pretty interesting stuff in the very first trend report from Ford. Particularly interesting is that with younger demos, (think 20-30 year-olds) honesty is very important when it comes to a brand's personality. [...]

Modus Goes to Medtrade!

2017-05-28T13:49:08+00:00 By |Industry News, Modus News|

Last week, Modus President Shani Reardon attended the Medtrade show in Atlanta. Medtrade is the biggest US trade show focused solely on home medical equipment. Shani found the show fun and engaging. “It was a really great show because I was able to see all the products that are out in the market that assist [...]

The Secret to Breaking Through for Online Marketers? The TV Guide!

2017-05-28T13:49:40+00:00 By |Industry News|

The TV Guiding customers to your product, that is. On his blog, Atomic Direct CEO Doug Garnett highlights an interesting, recent study that shows how, despite the ever-growing dominance of online media and content, good old-fashioned, offline-but-everybody-still-watches-it TV can make all the difference in a brand’s success. Why? Because, among other reasons, TV still has [...]