Moffit Cancer Center Runs Performance TV campaigns for Its Direct to Consumer TV Advertising Efforts

Despite being ranked among the top 20 cancer facilities in the U.S., Moffitt was losing market share to local, less capable cancer hospitals. They needed to overcome a perception that Moffitt was clinical, lacking in humanity, and a place for only the most extreme cases. In come Direct Response Television!


Moffitt Cancer Care: Gene

Moffitt Cancer Center: Vikki