Accountable. Predictable. Actionable. Scalable.
Big or small, there is no such thing as a one-size-fits-all media plan at Modus Direct.
Television everywhere
More TV commercials are being consumed than ever before. The simple fact is commercial consumption is changing and you need a partner that knows where to place your ad without the guessing game. We are linear and streaming neutral.
We place our clients’ ads in the best inventory across linear and CTV (connected TV) to produce the most profitable outcomes for our clients.
Our relationships span over 30 years across every local market DMA, national cable and national network, satellite, syndication and every ad-supported streaming publisher.
Television everywhere
More TV commercials are being consumed than ever before. The simple fact is commercial consumption is changing and you need a partner that knows where to place your ad without the guessing game. We are linear and streaming neutral.
We place our clients’ ads in the best inventory across linear and CTV (connected TV) to produce the most profitable outcomes for our clients.
Our relationships span over 30 years across every local market DMA, national cable and national network, satellite, syndication and every ad supported streaming publisher.
Out of Home and Out of the Box
Traditional OOH, Transit, Experiential, Programmatic to Anamorphic
Out of Home across the Board
If you give us the geography and target audience, we will provide the best outdoor advertising. We connect our clients with commuters via transit or billboards near clinics to reach an aging consumer.
If our clients’ customers are using buses, rails, taxis or street furniture – we are there. Are they attending a conference? We are at the airport and have convention projections and drone shows.
Print as Premium Inventory
The right media for the right audience is key
Print is profitable & relevant.
With a legacy targeting an older consumer and C-Suite we know that newspaper is still a critical strategy. For the Annual Enrollment Period, ROP, Newspaper Inserts, Spadea are all critical to driving the best outcomes for our clients. In targeting C-Suite, business news and investing content is key.
129 million adults read a newspaper product each week.
Audio Advertising
Cost effectively deliver your message
Let’s Talk!
Your success is our success. We find solutions for your business problems through the power of media. If you have tried television in the past without success – don’t give up – we can turn that frown upside down.
Browse our success stories to see how we utilized performance marketing to build awareness and drive conversions.
How Call Center Data Can Improve DRTV Campaign Performance
How Call Center Data Drives DRTV Campaign Success Direct Response Television (DRTV) campaigns are powerful tools for generating immediate consumer engagement, but optimizing performance goes beyond ad spend and impressions. By analyzing call center data, brands can unlock deeper insights into audience behavior, refine messaging, and improve conversion rates. Key call metrics—such as call volume, duration, drop-off patterns, and conversion rates—offer a clearer picture of ad effectiveness. For instance, understanding peak call times allows for smarter media buying decisions, while tracking lead quality ensures that DRTV campaigns are driving high-intent customers rather than just generating interest. Additionally, integrating call center insights with digital analytics helps brands track customer journeys across multiple touchpoints, ensuring a seamless experience from TV ad to final purchase. Want to maximize your DRTV campaign's ROI? Discover how leveraging call center data can help fine-tune your strategy and drive measurable results.
Maximizing Brand Awareness with Cost-Effective Direct Response Media
Maximizing Brand Awareness with Cost-Efficient Direct Response TV (DRTV) Advertising Direct Response Television (DRTV) is one of the most effective and cost-efficient ways to drive immediate consumer action while also building brand awareness. Unlike traditional brand advertising, DRTV campaigns are optimized for measurable results, leveraging real-time tracking, agile optimization, and data-driven insights to maximize return on investment (ROI). With call-to-action (CTA)-driven messaging, lower media costs, and transparent performance metrics, brands can efficiently scale their campaigns while minimizing wasted spend. By utilizing tracking tools like CoreMedia, Nielsen, and Power BI, advertisers can refine their strategies in real time, ensuring higher conversion rates and stronger audience engagement. As DRTV continues to evolve, businesses looking to drive sales, customer acquisition, and brand loyalty can benefit from its predictability, flexibility, and measurable impact. Looking to make your TV advertising more cost-effective and performance-driven? Let’s talk!
Purple Mattress
Purple Mattress Uses CTV, OTT, and DRTV to Crush Performance Goals Modus met [...]
Are you going to be our next Super Bowl sensation?
Big or small we are ready to get to work for you. Our free media audit has changed the way companies look at how media can be purchased, measured and optimized. Our media audit changed how Purple Mattress managed their media and their profitability.
We welcome the opportunity to change your business and develop lifelong partnerships.