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Performance TV Marketing: An Introduction In the ever-changing world of advertising, marketers are constantly looking for new ways to show their products, measure performance, and grow their profit margins. In [...]

Linear TV and Connected TV advertising should not be confused as the same. Here we try to explain the benefits of both individually and utilizing them together! What is Linear [...]

What is DRTV? DRTV, or Direct Response TV, refers to a specific type of television advertising that urges viewers to take immediate action—usually by calling a toll-free number, scanning a [...]

Get Direct Response TV Media frequently asked questions (FAQs) answered by Modus Direct, the direct response TV performance marketing experts. What is DRTV (Direct Response TV) media buying? Direct response TV (DRTV) [...]

To harness the greatest potential of expanding brand awareness and obtaining sales goals, one of the services we provide is TV sync advertising. By creating a link between content on [...]

How Are Direct Response Agencies Different? A direct response agency is a type of advertising company that specializes in creating and launching advertisements that prompt an immediate action from its [...]

What is Connected TV (CTV)? The difference between CTV and OTT advertising are that CTV refers exclusively to content viewed on TVs without traditional cable, while OTT encompasses all content [...]

Harness the power of Direct Response TV (DRTV) media buying and let your brand stand out in a competitive landscape. A robust DRTV marketing strategy can elevate your brand's visibility [...]

Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%. [...]

Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response.  In [...]