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The holiday season, a time for gift-giving and cultural traditions of food, decorating for a variety of observances, as well as events like Black Friday and Cyber Monday, , lead [...]

Long gone are the days of waiting in line for hours for an amazing Black Friday deal. Black Friday and Cyber Monday sales have expanded beyond the day after Thanksgiving to [...]

It’s an area that immediately shares a lot of its DNA with Linear Television. However, it also promises all the innovations and freshness of social media & digital advertising. Being [...]

In today's rapidly evolving media landscape, advertisers and marketers are continually seeking innovative ways to capture the attention of their target audiences. Out-of-home (OOH) media has always been a powerful [...]

Television attribution has evolved alongside direct response television advertising in response to changes in both consumer behavior and the technology we have to work with. Attribution was easy when consumers [...]

Connected TV (CTV) is new and exciting and is having an impact on modern advertising. Dive into precision targeting, CTV benefits, and how Modus Direct is pioneering CTV strategies. What [...]

Performance TV Marketing: An Introduction In the ever-changing world of advertising, marketers are constantly looking for new ways to show their products, measure performance, and grow their profit margins. In [...]

Linear TV and Connected TV advertising should not be confused as the same. Here we try to explain the benefits of both individually and utilizing them together! What is Linear [...]

What is DRTV? DRTV, or Direct Response TV, refers to a specific type of television advertising that urges viewers to take immediate action—usually by calling a toll-free number, scanning a [...]

Get Direct Response TV Media frequently asked questions (FAQs) answered by Modus Direct, the direct response TV performance marketing experts. What is DRTV (Direct Response TV) media buying? Direct response TV (DRTV) [...]