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Discover how radio advertising boost reach, frequency, and recall, targeting demographics for brand success. Explore real-life examples and insights.

In the fast-paced world of advertising, simplicity is not just a preference – it's a superpower. Think about it: when was the last time you were drawn to an ad [...]

Direct Response Television (DRTV) advertising, where every second counts, helps us understand the importance of why television provided pre and post logs are so important to both agencies and their [...]

In the fast-paced world of advertising, where the battle for consumer attention is fiercer than ever, a surprising trend has emerged: nostalgia. TV commercials, once focused on highlighting product features [...]

The Evolution of Streaming TV In the early days of television, most people were lucky to have more than 5 stations to watch in a local market. Then came cable, [...]

Why Knowing Your Target Audience is Vital to Direct Response Advertising Here at Modus Direct, we are always following the data and asking the question: are we targeting the right [...]

As the Chiefs and 49ers get ready for the big game, brands are finalizing their Super Bowl ad plans for the Feb. 11 game in Las Vegas. In early November, [...]

Every year Modus Direct preps for the busy 10-weeks of AEP.  The planning for the upcoming year usually starts before the current year is even complete. 10/1 – 12/7 is [...]

Several streaming properties and trends are gaining prominence in the television performance space. As we approach the end of 2023, the media team at Modus Direct wanted to review the [...]

In the dynamic landscape of direct response television (DRTV) advertising, marketers are constantly seeking innovative ways to engage viewers and drive immediate action. One technology that has gained prominence in [...]