TRENDING

As the Chiefs and 49ers get ready for the big game, brands are finalizing their Super Bowl ad plans for the Feb. 11 game in Las Vegas. In early November, [...]

Every year Modus Direct preps for the busy 10-weeks of AEP.  The planning for the upcoming year usually starts before the current year is even complete. 10/1 – 12/7 is [...]

Several streaming properties and trends are gaining prominence in the television performance space. As we approach the end of 2023, the media team at Modus Direct wanted to review the [...]

In the dynamic landscape of direct response television (DRTV) advertising, marketers are constantly seeking innovative ways to engage viewers and drive immediate action. One technology that has gained prominence in [...]

The holiday season, a time for gift-giving and cultural traditions of food, decorating for a variety of observances, as well as events like Black Friday and Cyber Monday, , lead [...]

Long gone are the days of waiting in line for hours for an amazing Black Friday deal. Black Friday and Cyber Monday sales have expanded beyond the day after Thanksgiving to [...]

It’s an area that immediately shares a lot of its DNA with Linear Television. However, it also promises all the innovations and freshness of social media & digital advertising. Being [...]

In today's rapidly evolving media landscape, advertisers and marketers are continually seeking innovative ways to capture the attention of their target audiences. Out-of-home (OOH) media has always been a powerful [...]

Television attribution has evolved alongside direct response television advertising in response to changes in both consumer behavior and the technology we have to work with. Attribution was easy when consumers [...]

Connected TV (CTV) is new and exciting and is having an impact on modern advertising. Dive into precision targeting, CTV benefits, and how Modus Direct is pioneering CTV strategies. What [...]