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Standards & Practices in TV Advertising: Navigate S&P challenges to ensure your TV ads meet guidelines and successfully get on air.

Explore advertising in the 2024 Olympics! From broadcast rights to social media trends, see how Paris sets a new stage for advertisers.

Advertising in live sports: Learn 4 key tips for successful ads and the importance of leveraging live sports for your brand

Is streaming cheaper than cable? We break down costs and hidden fees to help you find the best value for your entertainment needs.

Optimizing DRTV for maximum ROI through creative, daypart, and station mix strategies. Learn how we maximize your investments.

Advertising for Women: The Transformation of Advertising for Women highlights the shift from traditional roles to empowerment and diversity.

A new DRTV media buyer learns fast, manages dynamic campaigns, and adapts quickly. It’s a rewarding role with excellent growth opportunities.

Avoid mistakes in DRTV scripts: unclear message, weak hook, poor CTA, info overload, no emotion, lack of credibility, and failure to test.

In a multiscreen world, DRTV advertisers can leverage on-demand viewing and multitasking to boost engagement with targeted, memorable ads.

Explore how ad blockers reshape TV & internet ads, driving advertisers to innovate with native ads, quality content & personalized marketing.