About shanireardon

This author has not yet filled in any details.
So far shanireardon has created 7 blog entries.

Sarasota marketing firm buys Illinois company’s assets

By |Industry News, Modus News|

Posted Oct 2, 2017 at 3:21 PM by Staff Report Modus Direct LLC, a Sarasota-based direct-response ad agency, said Monday that it has purchased the media assets of Zephyr Media Group Inc. of Evanston, Illinois. Modus Direct will integrate Zephyr’s media services suite into its portfolio of media-planning, -buying, -reporting and creative capabilities. The merged company will be named Modus [...]

Modus Direct Midwest LLC Signs Asset Purchase Agreement with Zephyr Media Group

By |Industry News, Modus News, Sticky|

9/25/17 – The owners of Modus Direct, LLC, a leading Direct Response Media and Creative agency, announced Monday, September 25, 2017 they have purchased the media assets of the legacy direct response agency Zephyr Media Group, Inc. (ZMG) under the company name Modus Direct Midwest LLC. Not only does this join two amazing team’s creating [...]

UpCycle America Launches DRTV Campaign with Modus Direct

By |Modus News|

Is your old smart phone or iPad sitting unused on a shelf or in some drawer?  There’s good news! We are excited to announce UpCycle America launched its Direct Response TV campaign, offering cash for digital devices. Their motto is “Don’t Recycle, Upcycle.” Rob Graham, President of UpCycle America, chose Modus Direct to launch the campaign.  “The [...]

Should CEOs Be In TV Ads?

By |Industry News|

This article is by Peter Daboll, CEO of Ace Metrix. Papa Johns (Photo credit: mrsdkrebs) At the most fundamental level, television advertisers are faced with a simple objective: Make an impression on viewers that distinguishes the brand. In a media environment where viewers are bombarded with countless messages on a daily basis, this [...]

BVK – United AdWorkers – Chalk Design

By |Modus News, Sticky|

Check out this fantastic time lapse chalk design video from our partners at BVK.  Really fun stuff! From the designers:  Adworkers has always maintained their identity of being honest, hardworking, and true. We've designed a membership card that not only represents these characteristics, but utilized each of them in the actual creation process. We honestly [...]