As the country begins to open up, so do Podcasts!

  • Up 4% for downloads and 3% for audience compared to the previous week.  
  • 4th consecutive week download growth has been flat or positive, and 5th consecutive week that audience growth has been flat or positive.
  • Podcast streams and downloads during peak weekday morning commute times were down an average of 16% for the week of May 11-17 compared to the week of March 2-8 across all Podtrac measured podcasts. 
  • On Saturday May 16 the peak hour was up 18%, and for Sunday May 17 the peak hour was up 27%.
  • Top Genre Categories: News continues to excel; Sports trying to recover; and Society and Culture continue to take the biggest hits.
U.S Weekly Downloads and Audience
U.S Weekly Downloads: Top Categories
U.S Weekly Downloads: All Genres

More: http://analytics.podtrac.com/blog/2020/5/18/weekly-podcast-data-amid-the-coronavirus-crisis-update-through-may-17-2020

Emerging Trends After 1 month of COVID-19 “Lockdown”

April marked the first full month of lock down for most of the world. As advertisers adjust TV spend and creatives to reach and engage with consumers watching increasingly more video across all screens, what trends have emerged?

Source: https://info.tvsquared.com/rs/597-QOT-387/images/COVID-TV-Insights-April-2020.pdf?mkt_tok=eyJpIjoiTm1aa01qQTFNVE15T1RCaCIsInQiOiJFSDBXNlwvcFFGNnRCWUI4bEI0T1o0RXlpRE1cL3phcG5zNnY0ZEpyQzkrcGM0emJqSHU0VjROOVlIWlV0Q2w1Um9kT2ttaWt5cU92UWRYVnRXSFVIMHlIVEFXd2lcL2FGYnVmUk95YzltTGdNQzJidk9DeTY3NUZrcWpjOXlNWUdQTCJ9

Nielsen: Connecting TV and Social Media in campaign performance is more important than ever

  • Not only are people consuming more TV, but now they are having more conversations about the programs they watch on Social Media
  • Total volume of TV and COVID-19-related conversations, on Twitter alone, reached nearly 9 million since the start of 2020 in the U.S.—a staggering 40X increase
  • 588% increase in Social TV Activity comparing Spring 2019 and Spring 2020 for Children and Family Movies
  • Interestingly Spanish-language entertainment is down 23%, but Spanish-language News & Talk is up 71%

More: https://www.nielsen.com/us/en/insights/article/2020/quarantined-consumers-are-bridging-gaps-in-social-contact-with-tv-and-social-media/

Number of TV tweets mentioning COVID-19 or Coronavirus
Volume of Social TV Activity: Spring 2019 vs. Spring 2020
Volume of Social TV Activity: Spanish, Prime Talk and News
Volume of Social TV Activity: Children and Family Movies, Streaming Services
Shows Sports Fans are tweeting about during the pandemic

COVID-19: Why TV Ad Spend Will Fall. Sports and Political Ad Spend.

eMarketer: Why TV Ad Spend Will Fall. Sports and Political Ad Spend.

  • Previous reports called for a 2% increase in TV Ad Spend for 2020. Now, experts are estimating a 22.3% – 29.3% DECLINE in TV Ad Spend first half of 2020.
  • Political ad spend will be on hold in 2Q20. Candidates don’t want to be seen as being insensitive campaigning during the pandemic.
  • No Sports Content. Professional leagues have cancelled or suspended season.
  • Kantar estimated March Madness, the NBA playoffs and the NHL playoffs collectively accounted for about $2 billion in TV ad revenues last year.
  • NBCUniversal reported advertiser commitments for the 2020 Olympics amounted to about $1.25 billion and Moffett Nathanson Research estimated losses to ESPN, ABC and TNT ~$700 million due to the NBA season cancellation.
US TV Ad Spending, H1 2019 & H1 2020
US TV Ad Spending Growth, 2019 & H1 2020

More: https://www.emarketer.com/content/how-the-coronavirus-will-change-our-us-tv-ad-spending-forecast

TV VIEWING INCREASES DUE TO COVID-19

Comscore: Surging levels of COVID-19 TV coverage driven by diverse audience

  • Several key age ranges are showing significant year-over-year viewing increases, with 18-34 up 38 percent, and 35-54 up 35 percent
  • Viewing among Hispanic households is up 42 percent, while viewing inAsian households increased 62 percent.
  • Analysis is Broadcast Television viewership and does not include OTT
TV Viewing Increases in Average Audiences by Age
TV Viewing Increase by Household Income
TV Viewing Increase by Ethnicity
All Rights Reserved. Privacy Policy | Terms & Conditions