April marked the first full month of lock down for most of the world. As advertisers adjust TV spend and creatives to reach and engage with consumers watching increasingly more video across all screens, what trends have emerged?



April marked the first full month of lock down for most of the world. As advertisers adjust TV spend and creatives to reach and engage with consumers watching increasingly more video across all screens, what trends have emerged?
eMarketer: Why TV Ad Spend Will Fall. Sports and Political Ad Spend.
More: https://www.emarketer.com/content/how-the-coronavirus-will-change-our-us-tv-ad-spending-forecast
iSpot COVID-19: Adult 55+ Audience Trends
iSpot: Top 20 National Cable Networks by Adults 55+ Viewership
Comscore: Surging levels of COVID-19 TV coverage driven by diverse audience