Project Description

Priority Health, reached out to Modus Direct to utilize targeted Direct to Consumer Television as the main channel to reach enrollment goals in a market previously dominated by Blue Cross Blue Shield.

So how could we get people to take notice of a challenger brand in a tough marketplace? We blanketed Michigan with Direct Response TV spots that featured a savvy spokesperson answering the top questions Michiganders had about Medicare AND we offered a FREE booklet to help people make the smart decision for their Medicare needs.

In the end, the campaign crushed all quote and enrollment goals and proved that a targeted optimized direct response campaign backed with real-time insightful analytics can challenge even the mightiest competitors…

23% INDIVIDUAL ENROLLMENT
INCREASE YOY
1000% YOY GROWTH
MEDICARE ENROLLMENTS
EXCEEDED EVERY QUOTE AND
ENROLLMENT GOALS

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Priority Health 60 Non Edge
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