Project Description

Despite being ranked among the top 20 cancer facilities in the U.S., Moffitt was losing market share to local, less capable cancer hospitals. They needed to overcome a perception that Moffitt was clinical, lacking in humanity, and a place for only the most extreme cases. In come Direct Response Television!

Learn more: Moffitt Cancer Center Using-Courage To Combat Cancer

81% Increase in New Patient
Online Registration
12% Increase in
New Patient Calls
8.4% Increase in
Volume Growth

See more work:

Moffitt Cancer Care: Gene
Moffitt Cancer Center: Vikki
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