Project Description
Despite being ranked among the top 20 cancer facilities in the U.S., Moffitt was losing market share to local, less capable cancer hospitals. They needed to overcome a perception that Moffitt was clinical, lacking in humanity, and a place for only the most extreme cases. In come Direct Response Television!
Learn more: Moffitt Cancer Center Using-Courage To Combat Cancer
81% Increase in New Patient
Online Registration
Online Registration
12% Increase in
New Patient Calls
New Patient Calls
8.4% Increase in
Volume Growth
Volume Growth
See more work:
Moffitt Cancer Care: Gene
Moffitt Cancer Center: Vikki