Accelerate Your Creative Learning

  • Moving quickly on creative testing is critical to maximize ROI.
  • Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%.
  • Changes in creative could be small items such as Music, Voice Over, Offer, Call to Action, Colors, End Cards, other variables or completely new executions.
  • IBM’s Watson Advertising Accelerator provides creative/visual insights to drive the highest engagement for a given audience
  • Anticipation: Predicts the creative elements to drive engagement
  • Segmentation: Discovers new audience segments based on message resonance to help expand a message to untapped audiences.
  • Revelation: Analyzes each campaign from a creative and audience perspective, extracting insights on the highest and lowest performing experiences.
  • Accelerator analyzes cookieless data signals to predict and subsequently assemble a customized video creative for each impression based on the likelihood of a consumer converting against a KPI.
  • The growth of OTT/CTV is accelerating faster than originally projected. It is imperative brands adopt tools that allow them to make quicker, more accurate decisions to maximize ROI.

Source: IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape | Nasdaq

Emerging Trends After 1 month of COVID-19 “Lockdown”

April marked the first full month of lock down for most of the world. As advertisers adjust TV spend and creatives to reach and engage with consumers watching increasingly more video across all screens, what trends have emerged?

Source: https://info.tvsquared.com/rs/597-QOT-387/images/COVID-TV-Insights-April-2020.pdf?mkt_tok=eyJpIjoiTm1aa01qQTFNVE15T1RCaCIsInQiOiJFSDBXNlwvcFFGNnRCWUI4bEI0T1o0RXlpRE1cL3phcG5zNnY0ZEpyQzkrcGM0emJqSHU0VjROOVlIWlV0Q2w1Um9kT2ttaWt5cU92UWRYVnRXSFVIMHlIVEFXd2lcL2FGYnVmUk95YzltTGdNQzJidk9DeTY3NUZrcWpjOXlNWUdQTCJ9

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