The launch of Thundershirt’s new branded direct response creative is set for October 22nd. The shoot took place over five days, with two days in studio and three on location (and some VERY early mornings). Emphasizing real customers and true success stories shot in an infinity environment, the new creative continues to elevate Thundershirt’s brand presentation. We are beyond proud of Thundershirt’s evolution both into a household name, as well as the spot it’s earned as the gold standard in the market.
Celsius Inc. and Modus Direct launched a new national DRTV campaign this week promoting the new Celsius powdered negative calorie drink.
Celsius selected Modus Direct to oversee and manage its first ever television campaign to promote the company’s new line of powdered negative calorie drinks. Celsius sought an agency who is expert in not only national direct response television, but also in using TV media to drive in-store, retail sales. Modus will be responsible for all strategic media planning, media buying and campaign analysis. Though Celsius’s canned products are currently available at major retailers and grocery chains nationwide, this new TV campaign is the catalyst for the introduction of the new powdered version of their product worldwide. Our valued partner Bluewater Media, Clearwater, FL oversaw creative and production, creating both a :60 and :120 format.
In other major news, Celsius announced this week that it has signed fitness and wellness legend Tony Little to be a driving force behind the Celsius family of products.
Celsius specializes in creating healthier great tasting products with functions that people want and need. The sole purpose of the company is the invention, production and marketing of functional nutritional supplements. Celsius is driven to develop innovative products ahead of major trends. Celsius’s work is supported by science and their products can positively impact people’s lives.
One of the biggest differences between Celsius and their competitors is what can’t be found in Celsius. There’s no refined sugar, aspartame or high fructose corn syrup. Without any artificial preservatives, flavors or colors, Celsius a smart choice.
Six scientific studies were conducted on Celsius, which were presented at scientific conferences and published for peer review. Studies were conducted according to strict scientific standards at the University of Oklahoma’s Applied Biochemistry and Molecular Physiology Lab, one of the country’s leading metabolic research facilities. These studies, conducted on the Celsius product, not just the ingredients contained in Celsius concluded that unlike Diet Soda, drinking a can of Celsius actually burns calories.
Volunteers from community businesses and individuals came together at parks throughout the county on Saturday, April 7, 2012 to pick up litter for the Great American Clean Up (here’s their website: http://www.kab.org/site/PageServer?pagename=gaclanding).
The Modus Green Team gathered at Colonial Oaks Park and Ken Thompson Park in Sarasota, Florida. We had a blast. We couldn’t have asked for more perfect Florida spring day. Boats floated lazily in the beautiful bay while the kids from the Modus group pulled on their rubber gloves and filled their bags to the brim with trash. In fact, the stars of the outing were the little guys, led by professional cutie-pie 2-year-old Kate, who picked up any and all debris she could find, including rocks, sticks, leaves. Kate also picked up some trash.
Once our job was done and Colonial Oaks Park was picked clean, we broke for a much deserved yummy lunch. Lots of laughs and great camaraderie was had by all.
Modus Direct is proud to support Keep Sarasota Beautiful and was grateful for the opportunity to help keep the area where we work and play clean. Next time we’re off to clean our Adopt a Road on Honore Ave., from 17th Street to University Ave. Make our job easier and our roads and parks cleaner: Please don’t litter. Then we can just skip to the food and camaraderie.
Behold! Modus client Thundershirt: The #1 Pet Product on QVC!
Check out this fantastic time lapse chalk design video from our partners at BVK. Really fun stuff!
From the designers: Adworkers has always maintained their identity of being honest, hardworking, and true. We’ve designed a membership card that not only represents these characteristics, but utilized each of them in the actual creation process. We honestly think our idea is awesome. It took a lot of hard work, and beers, to chalk the design. And we truly enjoyed making this project from start to finish. Adworkers is about bringing the advertising community together, so it’s fitting that collaboration between the four of us made this membership card design possible.
Vote for us: http://on.fb.me/Vote4Adworkers
Designers: Clara Meinen, Kelsey Barnowsky, Casey Christian, Stephanie Goldner. Photographer: Nick Collura Music Inspiration: Blind Pilot