What makes Facebook a great platform for Direct Response?

2017-08-16T15:59:37+00:00 By |Creative, Design, Featured, Modus News, Smile|

In today’s world, social media is a part of almost everyone’s day to day life. Facebook paved the way, starting out as a way to connect with schoolmates, however, its purpose has now moved beyond that. Users now use the platform for working purposes, consuming news, debating current affairs, shopping, organizing events, and even for [...]

Hail Direct Response!

2017-08-01T14:07:13+00:00 By |Creative, Design, Environmental News, Featured, Industry News, Modus News, Uncategorized|

What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the [...]

Your Customers Want to Text You!

2017-07-21T15:09:31+00:00 By |Creative, Featured, Industry News, Modus News, Smile|

Meet your audience where they already are – on their smartphone!   According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is mounting that smartphones are the primary way consumers interact with each other, and it’s no surprise they want the same [...]

The Importance of DRTV Specialists

2017-07-19T15:57:06+00:00 By |Creative, Featured, Industry News, Modus News|

Use Direct Response TV specialists when buying DRTV DRTV planning, buying and accountability is vastly different than purchasing Brand media (aka retail rates). If you are going to move to accountable DRTV buying you need an agency that is an expert in it. Some simple questions every DRTV agency should quickly have the answers to: [...]


2017-07-10T15:14:54+00:00 By |Creative, Design, Featured, Industry News, Modus News|

The Modus Direct media team were recently discussing making optimizations & testing for a campaign and a bunch of questions flew around the room, some could be answered and some couldn’t. It was then that we decided the next blog post should be written on good CRM. Clients need a good CRM to fully understand [...]

TV and Facebook on Steroids!

2017-06-07T00:39:14+00:00 By |Featured, Industry News, Modus News|

Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV  Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its [...]

Simplicity in Sharing Analytics

2017-07-10T15:10:37+00:00 By |Featured, Industry News, Modus News|

We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride ourselves on the fact that we treat people, like people—not data crunching robots! Communication in marketing is largely governed by [...]


2017-07-10T15:18:23+00:00 By |Featured, Industry News, Modus News|

Guys, let’s be honest. Moms rule the world. Not only are they responsible for raising virtuous citizens of the future while managing the daily tasks and routines of running a household, they also hold a lot of power when it comes to the decision making for their families. Trust me, I know. No big decision in my home is [...]

Jean Rebel of Modus Direct Award Acceptance

2017-07-10T15:23:34+00:00 By |Featured, Industry News, Modus News, Smile|

Jean Rebel of Modus Direct accepting Best-of-Category Award (Financial) for Guaranteed Rate. This has been exciting time for Guaranteed Rate with growth rates off the charts the last few years.  Not only are they winning awards for Best-in-Category they are winning awards for Best-In-Class.

Brands: When fishing for customers, Modus can help you keep your lines tight and your rods bent

2017-07-10T15:28:11+00:00 By |Environmental News, Featured, Modus News|

Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses.  At Modus, we look at advertising as a means to increase brand performance through a call to action.  What is “brand performance” you ask?  It is [...]