What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the face of retail is changing. “The department store is online now,” the billionaire investor said Saturday at Berkshire Hathaway’s annual meeting in Omaha, Nebraska, as Business Insider’s Bob Bryan reported. “I have no illusion that 10 years from now will look the same as today, and there will be a few things along the way that surprise us,” he said. “The world has evolved, and it’s going to keep evolving, but the speed is increasing.”
With retail dying, and more people going online to do their shopping, Brands need to be more creative in finding ways to get their potential customers to click that call to action to push the buyer down the funnel to buy. Extend the brand from just awareness to action.
We at Modus believe that the services we offer such as TVSync, tieing digital/ Social DR campaigns to TV Brand ads, are the way to combat the degradation in retail. Accenture did a study in 2015 that found that 87% of people they surveyed used a secondary device (smartphone/ tablet/pc) while watching TV. What’s better than promoting your brand on TV and hitting your target on their smartphone or Tablet?
Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses. At Modus, we look at advertising as a means to increase brand performance through a call to action. What is “brand performance” you ask? It is the ability for the brand to get customers to buy product through a call to action while promoting its brand through effective use of media. Reach and frequency are important but utilizing data and targeting to get the customer to buy is what we are after.
We will “cover the water” for you through our capability to plan and buy media across TV, Social (Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat) and Radio. Our bleeding edge tools and platforms allow us to plan and buy media efficiently and at the best economic value to you. As an agency Modus invents in a wide range of research tools; Kantar, MRI, iSpot and Nielsen to ensure we have the data needed to plan an effective marketing campaign. Modus has unique experience in data mining, prospect modeling, lead generation, push marketing, offer development and results monitoring for our clients which all results in brand awareness.
Our expertise goes beyond just media planning and buying. Our team of creative experts provide the correct “bait” for the message you want for your customers. We can work with you to create TV, Social and Radio spots. One of our agency strengths is our diverse and talented creative staff, capable of concepting and executing a growing portfolio of communication mediums.
At Modus, we believe in collaboration across all of the media platforms we buy. You will never have “tangled lines” with our crew. Whether it’s TV, Social or Radio, we work as a team to ensure you have a successful campaign building brand awareness and your bottom line. Our goal is to develop rapport and synergy with our clients and arm clients with the best team to “captain” your business with strategic
leadership and expertise. We have experts in the development of television and social media strategy and subscribe to the tools that will help our clients monitor and manage their brand’s industry. Our focus is to make your integrated marketing work together with optimal impact and efficiencies, gaining added value opportunities whenever possible.
When you do land your catch, we provide attribution and custom reporting to ensure that your campaign meets all “size and limit” requirements. We have an analytics department which allows Modus to deep dive into both the client’s historical data and current data to find the best performing media at the lowest cost.
Friends and family of Modus Direct gathered to don our green “work crew” vests, slather ourselves with sunblock and bug spray and head out with a good supply of water and garbage bags to clean up our adopted stretch of road on Sarasota’s Honore Avenue.
Teams worked both sides of the road. We had fun picking up the usual scattered litter. Sadly, there were no briefcases full of money thrown out of cars during high-speed chases like they have in the movies. But that’s not why we do this. Handy pit stops along the way with water and ice were greatly appreciated.
Once we reached the end of Modus’ s stretch of road, we doubled back for clean shirts and washed faces, then all sat down for an awesome post-litter-pick-up lunch.
We’re pooped. Somebody else can get the rest of the streets in town, right?
According to a recent poll, 71 percent of small business owners believe government investments in clean energy play an important role in creating jobs now. Let’s see: Create Jobs, Clean Energy, Lower Dependence on Foreign Oil, America the Beautiful stays Beautiful…if anybody’s got an argument against this…you probably have a young lady tied to the tracks in front of an oncoming, old-timey locomotive and are twisting your mustache.
The Modus Green Team gathered at Colonial Oaks Park and Ken Thompson Park in Sarasota, Florida. We had a blast. We couldn’t have asked for more perfect Florida spring day. Boats floated lazily in the beautiful bay while the kids from the Modus group pulled on their rubber gloves and filled their bags to the brim with trash. In fact, the stars of the outing were the little guys, led by professional cutie-pie 2-year-old Kate, who picked up any and all debris she could find, including rocks, sticks, leaves. Kate also picked up some trash.
Once our job was done and Colonial Oaks Park was picked clean, we broke for a much deserved yummy lunch. Lots of laughs and great camaraderie was had by all.
Modus Direct is proud to support Keep Sarasota Beautiful and was grateful for the opportunity to help keep the area where we work and play clean. Next time we’re off to clean our Adopt a Road on Honore Ave., from 17th Street to University Ave. Make our job easier and our roads and parks cleaner: Please don’t litter. Then we can just skip to the food and camaraderie.
As part of our ongoing membership with Keep Sarasota Beautiful, we here at Modus Direct have adopted a stretch of Honore Ave. to keep clean, as part of the Adopt-a-Road program. Everyone in the Modus family recognizes how lucky we are to live in such a beautiful place, and it gives us a good feeling to know that even in a small way, we’re helping to maintain our home.
The Adopt-a-Road program in sponsored by Keep Sarasota Beautiful. Adopt-a-Road keeps a list of the sites (not just roads, but ponds and “spots” too) most in need of attention and offers people the chance to help beautify their town. Participation is free, and it truly is a great opportunity for us to give back to the community that’s allowed our business to thrive and grow in one of the loveliest corners of the world.
You can read more about the Adopt-a-Road program here: