Momentum

2018-12-12T17:18:13+00:00 By |Ad Agency, Direct Response, Television, Video|

This year, I attended the Money 20/20 conference in Las Vegas. This conference gave “Money Revolutionaries” the opportunity to meet and discuss many challenges, including the following. Creating Momentum The major insight I extracted is how difficult it is to communicate brand appeal in the financial Industry because let’s face it, mortgages, loans and account [...]

Are you missing out on the Hispanic Market?

2018-10-24T02:54:17+00:00 By |Ad Agency, Creative, Direct Response, Hispanic Advertising, Hispanic Market, Industry News|

With the fast growth of the Hispanic market in the United States,  it has become more important for brands to market to that demographic. With overall population growth, higher HHI and a strong purchasing power, brands can no longer ignore that market if they want to grow their ROI. However, it is not as simple [...]

Why Ask Why?

2018-10-16T17:49:00+00:00 By |Ad Agency, Direct Response|

Do not stop to think about the reasons for what you are doing, about why you are questioning.  The important thing is not to stop questioning.  Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality.  [...]

Don’t get caught up in the big data hype. It could be costly.

2018-09-25T15:26:37+00:00 By |Direct Response, Uncategorized|

Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response.  In 1994 campaigns utilizing direct response principles were typically direct mail, television (with a TFN only), print and radio. In those days, tracking performance was relatively [...]

We Believe in a Balanced Scorecard.

2018-07-02T15:59:13+00:00 By |Direct Response, Industry News|

We believe in a balanced scorecard. Why? Because it is what is best for our client’s.  As direct response television experts we are constantly challenged with “why television”, “why not put it all in digital”. We also hear a lot about how no one is watching television anymore. Well, if that was true Facebook would [...]

Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients.

2018-06-27T14:18:39+00:00 By |Direct Response|

Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients. All three of the below strategies are the foundation of a strong television campaign. The execution of a direct response television campaign is built to cost effectively build your brand, awareness, loyalty, engagement and deliver [...]