Orkin Pest Control Used Brand Media Buying and Linear DRTV Side by Side to Reach Their Goals
Orkin Pest Control is a Brand that is over 100 years old. Our team worked on a campaign built to complement their Brand media buys. The goal was to run Brand and DRTV side by side. This allowed us to track direct attribution performance and identify creative concepts/messaging that performed best as well as the television stations and dayparts that were performing best. This knowledge was used to drive both strategies and ultimately make Orkin more profitable.