Dyson Shows How Direct Response TV Doesn’t Negatively Impact Brand Imaging

Project Description

Floor care category leaders have built their brands and sales by utilizing DRTV – Oreck, Shark, Hoover to name a few. Dyson has always taken a different approach. The have focused on being a premium vacuum brand while existing as the leader in groundbreaking engineering. Modus was hired to launch the first Dyson Branded Response Television (BRTV) campaign and we worked side by side with the Dyson team to ensure all facets of the BRTV campaign were meticulously executed. And it was!

1st DRTV Campaign
Launched by Dyson
Dyson’s 1st Financing offer
outside of home shopping
11% Increase in
First Time Buyers
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