Guaranteed Rate Uses Our Media Buying Agency for its DRTV Efforts and Sees Outstanding Results

The eighth largest retail mortgage lender in the nation, Guaranteed Rate, started working with Modus Direct on Direct Response Television in 2013. Campaign grew and in 2015 Guaranteed Rate launched the world’s first digital mortgage.

Results

Attribution

177% YOY incr. applications attributed to DRTV

Growth

25% company growth
2016 to 2017

Reach

Launched
1st Super Bowl Ad

Guaranteed Rate: Better Way

Guaranteed Rate: All Types