What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the [...]
Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses. At Modus, we look at advertising as a means to increase brand performance through a call to action. What is “brand performance” you ask? It is [...]
Friends and family of Modus Direct gathered to don our green “work crew” vests, slather ourselves with sunblock and bug spray and head out with a good supply of water and garbage bags to clean up our adopted stretch of road on Sarasota’s Honore Avenue. Teams worked both sides of the road. We had fun [...]
According to a recent poll, 71 percent of small business owners believe government investments in clean energy play an important role in creating jobs now. Let's see: Create Jobs, Clean Energy, Lower Dependence on Foreign Oil, America the Beautiful stays Beautiful...if anybody's got an argument against this...you probably have a young lady tied to the tracks [...]
And you can count Modus among them! The best part about this is that there won't be anything to throw away when you finish reading the stats. Read more here.
Volunteers from community businesses and individuals came together at parks throughout the county on Saturday, April 7, 2012 to pick up litter for the Great American Clean Up (here’s their website: http://www.kab.org/site/PageServer?pagename=gaclanding). The Modus Green Team gathered at Colonial Oaks Park and Ken Thompson Park in Sarasota, Florida. We had a blast. We couldn’t have asked for [...]
As part of our ongoing membership with Keep Sarasota Beautiful, we here at Modus Direct have adopted a stretch of Honore Ave. to keep clean, as part of the Adopt-a-Road program. Everyone in the Modus family recognizes how lucky we are to live in such a beautiful place, and it gives us a good feeling [...]