How to drive retail sales, whether getting a product onto the shelf, or driving retail sales of current in store products, was the number one topic of discussion with DRTV clients and interested companies this year at Response Expo. 2012 has been a high profile year for drive to retail campaigns at Modus Direct. Word…
While we at Modus Direct work with both some of the most respected and well-known brands on the market and fresh-faced newcomers, we find articles like this inspiring and motivating for imagining just how much potential there is to tap into with each client. Here’s the Story.
Web campaigns are just as demanding as traditional productions to successfully execute, yet the goal is still to look fantastic on a screen in front of millions of eyeballs. This article gives an accurate, albeit broad stroke outline for the essentials of success with one foot in each medium. Check it out here.
Perhaps the Crystal Ball was off, after all. Media Post reports that radio heavy-hitters Clear Channel, Salem and Radio One all enjoyed boosts in their first-quarter results. There's the old joke about some people having a face for radio, but right now radio's looking pretty good. Get the whole story here.
Media Post makes some interesting predictions for the near future in spending trends for advertisement. TV and online media are sitting pretty, but newspaper and radio will probably take a hit. On the bright side, thanks to the Election, about $2.5 Billion will be spent in political ads. On the down side, we'll all have to…
Seriously though, these are all pretty cool. It's inspiring to see people's creativity and hard work paying off. Behold, the Top 10 Direct Marketing Products Right This Very Second! Check 'em out here!
May 1st marks the release date of Enzyte 24/7, which replaces its predecessor, Enzyte. Enzyte 24/7 represents an giant leap forward in the support of male enhancement and erectile health which reflects of industry trends and customer feedback. Enzyte 24/7. The product fosters peak sexual function while bolstering enhancement, health and safety. Formulated by industry…
According to a recent poll, 71 percent of small business owners believe government investments in clean energy play an important role in creating jobs now. Let's see: Create Jobs, Clean Energy, Lower Dependence on Foreign Oil, America the Beautiful stays Beautiful...if anybody's got an argument against this...you probably have a young lady tied to the tracks…
According to an article in the Wall Street Journal, the trend of the younger generation of Americans to be more highly educated than their parents is starting to ebb. As the world marketplace grows exponentially more competitive, it's vital for young Americans to have the intellectual muscle to compete with their counterparts overseas. Here at…
Yes, Dog TV. A new cable network will soon launch aimed specifically at... Dogs. The idea being keeping the TV on for your pooch while you're out and about will help them feel less lonely or bored. The "shows" will be segments around three to six minutes long, showing images of natural settings, dogs being…
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