WHAT WE ARE DOING RIGHT THIS VERY SECOND.

Most brands / agencies are about brand awareness. They “Chum” the waters with an ad and hope that reach and frequency will get their name out there to the masses.  At Modus, we look at advertising as a means to increase brand performance through a call to action.  What is “brand performance” you ask?  It is the…
With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day.  Surprisingly, only 0.5% of that information is never used.  While Modus Direct doesn’t analyze quite that much data, we receive a lot! Despite…
Integrity means being honest and having strong moral principles; moral uprightness. It is generally a personal choice to hold oneself to consistent moral and ethical standards. This cannot be truer because if you have lied and cheated to climb a ladder of success you did not earn it you have stolen it. There can be…
For a successful launch of a DRTV (or any advertising campaign), there are 3 crucial ingredients: Creative, Media and Back-end Operations. Some people in the industry may say one of these is more important than others, however, if all three of these are not properly done, you will be left with a recipe for failure.…
Dear fellow direct response television experts, How often do you hear our analytics gurus referred to as “Storytellers”? Ever? Probably not.  No, these terms are usually set aside for Brand advertising campaigns that win CLIOs and ADDYs.  Direct Response professionals have been telling glorious stories regarding data since 1984 – long before “big data” was…
  With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies into their response mechanisms. With the constant evolution of multi-window experiences (TV, Phone, Tablet, PC), and the access to web…
Another exciting adverture at the park.
It's probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real comeback. Not some kind of political spin or TV Smooth Talk, but solid numbers. If there is ever an indication the economy is turning around,…
We here at Modus were delighted to see Orlando's WKMG spotlight Thundershirt’s awesome product in a recent story. We're also proud to say that in their tests, Thundershirt was shown to calm down an American Bulldog mix. As anyone who's watched cartoons knows, Bulldogs are tough customers. Check it out here!
Modus is excited to announce the TV launch of one of our newest clients, Opening Bell Report! Opening Bell Report is a dynamic, cutting edge financial newsletter providing customers with the latest data on the ups, downs, ins and outs of the financial world. Most exciting of all is that for a limited time, Opening…
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