Trending DRTV Industry News, Tips & Resources

This week Team Modus heads for the neon glow of Las Vegas to join once again in the Electronic Retailing Association Conference. The Conference has been held out in Sin City under one name or another for over twenty years. Is the secret to their success that they've created a dynamic and engaging event, where leaders…

...And the good stuff just keeps coming! Modus is quite excited to announce our new partnership with CrashFlasher! CrashFlasher is an emergency LED beacon for use immediately after a roadside breakdown. CrashFlasher, like many great Direct Marketing products, is a brilliant execution of a simple concept. We look forward to engineering an awesome campaign with…

Friends and family of Modus Direct gathered to don our green “work crew” vests, slather ourselves with sunblock and bug spray and head out with a good supply of water and garbage bags to clean up our adopted stretch of road on Sarasota’s Honore Avenue. Teams worked both sides of the road.  We had fun…

The National Advertising Division of the Council of Better Business Bureaus recently took Nutrisystem to task for not issuing the appropriate disclaimers with photos on their Pinterest page of customers who experienced considerable weight loss using their product. Luckily, it was a simple editorial oversight and was resolved quickly to everyone's satisfaction. Testimonials are a vital…

The Industry lost one of our best-known and most successful pioneers on July 6. Barry Becher passed away at a West Palm Beach hospital. Becher’s name may not immediately ring bells for the layman, but his signature product, the Ginsu Knife, certainly does. The Ginsu ad campaign is a classic of American advertising, crossing into…

It’s no secret that at Modus Direct we don’t just engineer savvy and successful DRTV campaigns: We’re also a big bunch of softies. Especially when it comes to our four-legged friends. Jean Rebel, our Associate Media Director, recently discovered a fabulous resource for local animals in need and those who love them, Kickapoo Rescue. “After…

Tampa may host the Super Bowl again someday, but Sarasota always has the Super Boat Grand Prix! Modus Direct's offices overlook the pristine Sarasota Bay, just steps from the Super Boat Grand Prix festivities. From our office windows, our team enjoyed the magnificent super-boats making their way through downtown Sarasota. But the real party was…

The Year 5 A.i. (After iPhone) That was a fast five years. Does it really seem like half a decade since Apple introduced its iPhone, forever changing what we expect from the phones we keep in our pockets? Much like e-mail and cell phones before it, it’s hard to imagine conducting business, staying in touch…

Celsius Inc. and Modus Direct launched a new national DRTV campaign this week promoting the new Celsius powdered negative calorie drink. Celsius selected Modus Direct to oversee and manage its first ever television campaign to promote the company’s new line of powdered negative calorie drinks. Celsius sought an agency who is expert in not only…

Modus likes animals, especially those with attitudes. Here are some great shots, courtesy of Huffington Post,  of our fuzzy pals making the most of a dog's (or cat's) life. Click here for the Pics!