With the advent of the internet of things, wearable devices, and a pervasive need for more information the world generates over 2.5 quintillion (that’s 2.5 followed by 29 zeroes) Bytes of data every day. Surprisingly, only 0.5% of that information is never used. While Modus Direct doesn’t analyze quite that much data, we receive a lot! Despite…
With over 129 million smartphone users in the United States (55% mobile market penetration) as of January 2013, Direct Response advertisers now more than ever need to include mobile and tablet consumer engagement strategies into their response mechanisms. With the constant evolution of multi-window experiences (TV, Phone, Tablet, PC), and the access to web…
It's probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real comeback. Not some kind of political spin or TV Smooth Talk, but solid numbers. If there is ever an indication the economy is turning around,…
We here at Modus were delighted to see Orlando's WKMG spotlight Thundershirt’s awesome product in a recent story. We're also proud to say that in their tests, Thundershirt was shown to calm down an American Bulldog mix. As anyone who's watched cartoons knows, Bulldogs are tough customers. Check it out here!
Modus is excited to announce the TV launch of one of our newest clients, Opening Bell Report! Opening Bell Report is a dynamic, cutting edge financial newsletter providing customers with the latest data on the ups, downs, ins and outs of the financial world. Most exciting of all is that for a limited time, Opening…
With the unleashing of the Super PACs driven by the Citizen’s United ruling, many Modus Direct clients asked about the effect it would have on the DR media marketplace in comparison to prior years. We already knew that every political year wreaks havoc on DRTV’s Spot TV clearances and rates, but with an influx of…
Well it looks like we in the DR world got an early Christmas Present... A new marketing trend report! (Ooo!) There is some pretty interesting stuff in the very first trend report from Ford. Particularly interesting is that with younger demos, (think 20-30 year-olds) honesty is very important when it comes to a brand's personality.…
Nikon recently published the winners of the Nikon Small World Photomicrography Competition. You gotta see this stuff to believe it. Some of the images of the tiniest things in our world are truly overwhelming. For us at Modus, it confirms our belief that paying attention to the smallest details often makes the biggest difference. It's…
You won't be alone. An encouraging study by the Pew Research Center’s Internet & American Life Project shows that eight out of every ten Americans between 16 and 29 read a book in the last year, and six out of ten used their local library. Though it's undeniable the advent of e-books is changing the way…
Modus attended the Chamber 12@12 November trustee meeting at the Asolo Repertory Theatre. The Theatre unveiled what is happening within their organization and industry, while Modus provided its own corporate updates to other leaders in the community. We also got a sneak peak at the production opening this week on November 13th: 1776. According to the…
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