WHAT WE ARE DOING RIGHT THIS VERY SECOND.

New Modus partner Telikin began production today on their new spot. Here's a couple of pics from on the set!              

Modus Direct is ecstatic to announce the launch of our latest campaign with our new partners at Neater Feeder! Neater Feeder is an ingenious device which eliminates the spills and messes associated with feeding pets. Neater Feeder is the first and only spill proof, kick proof and ant proof pet feeding system. The patented two-tiered…

Last week, Modus President Shani Reardon attended the Medtrade show in Atlanta. Medtrade is the biggest US trade show focused solely on home medical equipment. Shani found the show fun and engaging. “It was a really great show because I was able to see all the products that are out in the market that assist…

  The Trash that is. On October 12, Modus Direct was proud to conduct our fourth roadside trash pick-up along Honore Ave. in Sarasota. We've still got one more planned before the end of the year. As always, good times were had by the Modus Family keeping our hometown looking great, and we have to say…

The launch of Thundershirt’s new branded direct response creative is set for October 22nd. The shoot took place over five days, with two days in studio and three on location (and some VERY early mornings). Emphasizing real customers and true success stories shot in an infinity environment, the new creative continues to elevate Thundershirt’s brand…

At 102, Margaret Dunning puts any younger grease monkey to shame. For 63 years, she's been personally caring for her classic Packard car, changing the oil and keeping it running all on her own. And apparently it hasn't been too long since her last speeding ticket. We can only hope we not only all get…

The TV Guiding customers to your product, that is. On his blog, Atomic Direct CEO Doug Garnett highlights an interesting, recent study that shows how, despite the ever-growing dominance of online media and content, good old-fashioned, offline-but-everybody-still-watches-it TV can make all the difference in a brand’s success. Why? Because, among other reasons, TV still has…

Here we can see Steph, Mike and Shani at the DRMA awards, at the Paris Hotel in Las Vegas.  We had a ball with our fellow industry leaders soaking up the unique Vegas atmosphere. This year the DRMA Marketer of the year award went to Sensa.  Something like the DR Oscar, this award of honors…

This week Team Modus heads for the neon glow of Las Vegas to join once again in the Electronic Retailing Association Conference. The Conference has been held out in Sin City under one name or another for over twenty years. Is the secret to their success that they've created a dynamic and engaging event, where leaders…

Modus is proud and excited to announce the forging of our most recent partnership with Telikin! Telikin offers an innovative product: Computers with a touchscreen interface and large print keyboards, tailored to the needs of seniors. Modus will handle creative/production, media and call center management for Telikin's national DRTV campaign. With a launch date set…