WHAT WE ARE DOING RIGHT THIS VERY SECOND.
CRM and DRTV
The Modus Direct media team were recently discussing making optimizations & testing for a campaign and a bunch of questions flew around the room, some could be answered and some couldn’t. It was then that [...]
TV and Facebook on Steroids!
Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV Facebook has previously lauded its ability to [...]
4C’s enhanced targeting capabilities helps Modus Direct turn data into calls to action
May 31st, 2017 / Modus Direct Partners with 4C Insights to Drive Response from Social Media CHICAGO – May 31, 2017 – Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data [...]
Modus Direct Partners with 4C Insights
Modus Direct Partners with 4C Insights Modus Direct Partners with 4C Insights to Drive Response from Social Media. Modus Direct, a data-driven direct response marketing agency, and 4C Insights, a data science and media technology [...]
Simplicity in Sharing Analytics
We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride [...]
Hard-Hitting Jingles – Generating Response
Jingles are back, and they do work! Modus Direct currently has a radio client, Bradley Dworkin, that is using radio to support their advertising efforts. Over a year ago, we introduced a :30 Jingle [...]
