WHAT WE ARE DOING RIGHT THIS VERY SECOND.
Why Ask Why?
Do not stop to think about the reasons for what you are doing, about why you are questioning. The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot [...]
4 Reasons Why Your Company Should Do a Media Audit
You may be thinking, I don’t have time to read this blog let alone request an independent media audit, I know my media is airing exactly what I approved. Or you may be thinking, I [...]
TV is More Alive than Ever!
TV is more alive than ever! People say “TV is dying”, however, in truth, TV is more alive than ever. It continues to be the biggest mass media channel and the “go-to” for brands that [...]
Don’t get caught up in the big data hype. It could be costly.
Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response. In 1994 campaigns utilizing direct response [...]
Political Dollars Affecting Your Media Buys? Try this!
Political Dollars Affecting Your Media Buys? Try this! Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.) Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV. Start TV could be [...]
The Television Inventory Economy: Getting the Best Inventory for the Best Price
The Television Inventory Economy: Getting the Best Inventory for the Best Price Often when advertisers work with us for their first television campaign, there’s a ton of great questions about just how we purchase TV [...]
