Get Direct Response TV Media frequently asked questions (FAQs) answered by Modus Direct, the direct response TV performance marketing experts. What is DRTV (Direct Response TV) media buying? Direct response TV (DRTV) media buying involves purchasing remnant TV inventory at reduced, pre-emptible (or direct response) rates on a daypart or broad rotation basis. DRTV rates are typically…
To harness the greatest potential of expanding brand awareness and obtaining sales goals, one of the services we provide is TV sync advertising. By creating a link between content on television and second screens, Modus Direct delivers an uplift in brand recognition, consumer engagement and sales. TV Synced Ads amplify your television reach & frequency…
How Are Direct Response Agencies Different? A direct response agency is a type of advertising company that specializes in creating and launching advertisements that prompt an immediate action from its targeted audience, and typically involves trackable and measurable feedback. Direct response agencies differ from standard marketing agencies because direct response agencies focus on generating results…
What is Connected TV (CTV)? The difference between CTV and OTT advertising are that CTV refers exclusively to content viewed on TVs without traditional cable, while OTT encompasses all content bypassing cable, including on mobile devices, tablets, and computers. Connected TV (CTV) refers to a type of television commonly known as a “Smart TV.” These…
Harness the power of Direct Response TV (DRTV) media buying and let your brand stand out in a competitive landscape. A robust DRTV marketing strategy can elevate your brand's visibility and foster audience engagement. What is Direct Response TV Media? The concept of Direct Response TV (DRTV) marketing hinges on driving immediate action from viewers.…
Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%. Changes in creative could be small items such as Music, Voice Over, Offer, Call to Action, Colors, End Cards, other variables or completely new executions.…
Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response. In 1994 campaigns utilizing direct response principles were typically direct mail, television (with a TFN only), print and radio. In those days, tracking performance was relatively…
Political Dollars Affecting Your Media Buys? Try this! [caption id="attachment_13333" align="alignright" width="285"] Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.)[/caption] Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV. Start TV could be a another TV option for challenged Media Buyers during these Politically charged times. Local Political advertising is very…
We believe in a balanced scorecard. Why? Because it is what is best for our client’s. As direct response television experts we are constantly challenged with “why television”, “why not put it all in digital”. We also hear a lot about how no one is watching television anymore. Well, if that was true Facebook would…
Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients. All three of the below strategies are the foundation of a strong television campaign. The execution of a direct response television campaign is built to cost effectively build your brand, awareness, loyalty, engagement and deliver…
© 2023 Modus Direct LLC. Direct Response Agency.
All Rights Reserved. Privacy Policy | Terms & Conditions