WHAT WE ARE DOING RIGHT THIS VERY SECOND.

According to Kantar Media over $6.75 billion was spent on Television and Radio media promoting the 2018 mid-term gubernatorial and U.S. Senate races. Before this number even came rolling in we knew it was going to be a challenging 2018 media environment – especially for our clients that advertise locally. The media tightening started in…

  As it is often said, over a lifetime you end up spending more time with those you work with than your immediate family. Sigh. And just as those relationships with individuals you are related to via birth or marriage are not always a walk in the park, the most successful and satisfying unions get…

With the fast growth of the Hispanic market in the United States,  it has become more important for brands to market to that demographic. With overall population growth, higher HHI and a strong purchasing power, brands can no longer ignore that market if they want to grow their ROI. However, it is not as simple…

Do not stop to think about the reasons for what you are doing, about why you are questioning.  The important thing is not to stop questioning.  Curiosity has its own reason for existence. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. …

You may be thinking, I don’t have time to read this blog let alone request an independent media audit, I know my media is airing exactly what I approved. Or you may be thinking, I know my media isn’t perfect but is anything perfect? I will tell you in four words why you need an…

TV is more alive than ever! People say “TV is dying”, however, in truth, TV is more alive than ever. It continues to be the biggest mass media channel and the “go-to” for brands that desire to make an impact in the marketplace and spread their message to as many people as possible at once. …

Don’t get caught up in the big data hype. It could be costly. Since 1994 I have been reviewing the performance of client advertising campaigns – mostly direct response.  In 1994 campaigns utilizing direct response principles were typically direct mail, television (with a TFN only), print and radio. In those days, tracking performance was relatively…

Political Dollars Affecting Your Media Buys? Try this! [caption id="attachment_13333" align="alignright" width="285"] Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.)[/caption] Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV.  Start TV could be a another TV option for challenged Media Buyers during these Politically charged times. Local Political advertising is very…

The Television Inventory Economy: Getting the Best Inventory for the Best Price Often when advertisers work with us for their first television campaign, there’s a ton of great questions about just how we purchase TV inventory, and how it is exactly that we are getting them the most for their money. With Direct Response TV,…

Flipping the Channel on Influencer Marketing Many saw Kylie Jenner’s appearance on the recent cover of Forbes and chagrinned at the claim that Kylie is, “set to be the youngest-ever self-made BILLIONAIRE.” I too am willing to admit my side-eyed reaction after reading such a proclamation. But as a media and marketing professional, it also…