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Political Dollars Affecting Your Media Buys? Try this! [caption id="attachment_13333" align="alignright" width="285"] Start TV Network Logo (PRNewsfoto/Weigel Broadcasting Co.)[/caption] Check out this article on Weigel Broadcasting Co.’s new multicast entertainment television network- Start TV.  Start TV could be a another TV option for challenged Media Buyers during these Politically charged times. Local Political advertising is very…
The Television Inventory Economy: Getting the Best Inventory for the Best Price Often when advertisers work with us for their first television campaign, there’s a ton of great questions about just how we purchase TV inventory, and how it is exactly that we are getting them the most for their money. With Direct Response TV,…
Flipping the Channel on Influencer Marketing Many saw Kylie Jenner’s appearance on the recent cover of Forbes and chagrinned at the claim that Kylie is, “set to be the youngest-ever self-made BILLIONAIRE.” I too am willing to admit my side-eyed reaction after reading such a proclamation. But as a media and marketing professional, it also…
We believe in a balanced scorecard. Why? Because it is what is best for our client’s.  As direct response television experts we are constantly challenged with “why television”, “why not put it all in digital”. We also hear a lot about how no one is watching television anymore. Well, if that was true Facebook would…
Top 3 TV Strategies any Healthcare Organization can use to Build Loyalty, Awareness, Engagement and Ultimately Bring in New Patients. All three of the below strategies are the foundation of a strong television campaign. The execution of a direct response television campaign is built to cost effectively build your brand, awareness, loyalty, engagement and deliver…
In today’s world, social media is a part of almost everyone’s day to day life. Facebook paved the way, starting out as a way to connect with schoolmates, however, its purpose has now moved beyond that. Users now use the platform for working purposes, consuming news, debating current affairs, shopping, organizing events, and even for…
What was once an afterthought needs to become an integral part of a Brands advertising strategy. The belief that if people knew that your brands existed, they would see it on a shelf and buy it is unrealistic. The retail experience is going extinct. In an interview with Business Insider Warren Buffet discusses how the…
Meet your audience where they already are – on their smartphone!   According to a study by RingCentral, 78% of consumers actually wish they could have a text conversation with a business. The evidence is mounting that smartphones are the primary way consumers interact with each other, and it’s no surprise they want the same…
Use Direct Response TV specialists when buying DRTV DRTV planning, buying and accountability is vastly different than purchasing Brand media (aka retail rates). If you are going to move to accountable DRTV buying you need an agency that is an expert in it. Some simple questions every DRTV agency should quickly have the answers to:…
The Modus Direct media team were recently discussing making optimizations & testing for a campaign and a bunch of questions flew around the room, some could be answered and some couldn’t. It was then that we decided the next blog post should be written on good CRM. Clients need a good CRM to fully understand…
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