WHAT WE ARE DOING RIGHT THIS VERY SECOND.

Their tablets, that is. This story overlaps with another post we did about what people are doing with their tablets while watching TV. What's interesting to note, however, is that it's no longer just the young demos that are "jacked in" with the most current devices. It's everybody. Maybe this mean's the future is officially…
A recent UK study finds that advertising running running on Internet connected smart TV's has a greater chance of reaching viewers than ads found on conventional TV.  Not only that, on those surveyed, the intent to buy was 2.5 times higher than the folks in the non-exposed control group. It could be because it's harder…
When we talk about technology, something known as The Law of Increasing Returns is sometimes brought up. A great example would be the thousands of years of people attempting to fly before the Wright Brothers had their moment at Kitty Hawk. (Yeah, we know, hot air balloons, but you get our point) Either way, less…
Cat anxiety is real, too! On April 23, Thundershirt announced the launch of the feline version of Thundershirt. Now cat owners also have an innovative, drug-free way to calm their nervous pets. Like their canine counterparts, kitties face their share of stressors in any given day: travel, vacuum cleaners, separation anxiety (ahem, Dogs) and so…
This is pretty fascinating. It really stands to reason though: if you want to get your campaign in front of as many eyeballs as possible, go to where the eyeballs are... looking at their phones. Analysts predict that in 2012 spending for mobile ads will be up 85% at an estimated $11.6 Billion. That's a…
A recent study investigated what tablet users did with their devices while watching TV. As you might expect, most people were checking email, perhaps sending emails to the person on the other end of the couch. Read more about it here.    
And you can count Modus among them! The best part about this is that there won't be anything to throw away when you finish reading the stats. Read more here.
An interesting read. Strangely, Siri did not make the cut. http://edition.cnn.com/interactive/2012/04/tech/interactive.women.tech/?hpt=hp_c2
Sad but True: #4 Happened to someone on the Modus Team. We knew what to do though: Pack it in Rice... then give up and buy a new phone. Click here to laugh and/or cry with us.
This is an amazing little documentary about the powerful combination of social media and a little kindness. Have a tissue ready, there wasn't a dry eye in the office when we got to the end. Watch the Doc here.
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