Connected TV (CTV) is new and exciting and is having an impact on modern advertising. Dive into precision targeting, CTV benefits, and how Modus Direct is pioneering CTV strategies. What is Connected TV (CTV)? Connected TV (CTV) involves televisions that connect to the internet to access content beyond traditional broadcasts, such as those using streaming…
Performance TV Marketing: An Introduction In the ever-changing world of advertising, marketers are constantly looking for new ways to show their products, measure performance, and grow their profit margins. In this evolving landscape lies performance TV marketing, which is highlighted by its ability to reach a broad yet targeted audience and generate trackable and measurable…
Linear TV and Connected TV advertising should not be confused as the same. Here we try to explain the benefits of both individually and utilizing them together! What is Linear TV advertising? Linear TV advertising refers to the traditional method of broadcasting commercials on television channels during scheduled programs. The audience of linear TV is…
What is DRTV? DRTV, or Direct Response TV, refers to a specific type of television advertising that urges viewers to take immediate action—usually by calling a toll-free number, scanning a QR code, or visiting a website. Unlike traditional TV commercials that primarily aim to build brand awareness, DRTV seeks a direct and quantifiable response from…
Get Direct Response TV Media frequently asked questions (FAQs) answered by Modus Direct, the direct response TV performance marketing experts. What is DRTV (Direct Response TV) media buying? Direct response TV (DRTV) media buying involves purchasing remnant TV inventory at reduced, pre-emptible (or direct response) rates on a daypart or broad rotation basis. DRTV rates are typically…
To harness the greatest potential of expanding brand awareness and obtaining sales goals, one of the services we provide is TV sync advertising. By creating a link between content on television and second screens, Modus Direct delivers an uplift in brand recognition, consumer engagement and sales. TV Synced Ads amplify your television reach & frequency…
How Are Direct Response Agencies Different? A direct response agency is a type of advertising company that specializes in creating and launching advertisements that prompt an immediate action from its targeted audience, and typically involves trackable and measurable feedback. Direct response agencies differ from standard marketing agencies because direct response agencies focus on generating results…
What is Connected TV (CTV)? The difference between CTV and OTT advertising are that CTV refers exclusively to content viewed on TVs without traditional cable, while OTT encompasses all content bypassing cable, including on mobile devices, tablets, and computers. Connected TV (CTV) refers to a type of television commonly known as a “Smart TV.” These…
Harness the power of Direct Response TV (DRTV) media buying and let your brand stand out in a competitive landscape. A robust DRTV marketing strategy can elevate your brand's visibility and foster audience engagement. What is Direct Response TV Media? The concept of Direct Response TV (DRTV) marketing hinges on driving immediate action from viewers.…
Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%. Changes in creative could be small items such as Music, Voice Over, Offer, Call to Action, Colors, End Cards, other variables or completely new executions.…
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