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A key barrier to entry for QR Code usage has been third party app to read the codes and lower smartphone usage. In 2020 81% of U.S. adults have smartphones. And nearly all of them read QR with no third party app required. QR Code usage is taking off and many DTC companies are trying to figure…
The opening ceremony for the Olympics is scheduled for July 23, 2021NBCUniversal has announced they will air a record 7,000 hours of coverage!Roughly 3 in 5 US Adults are expecting to watch. Record coverage, does not necessarily mean record Viewership. With Olympic controversy comes speculation on actual engagement and many feel the Olympics should be postponed again.Athens…
Advertisers will increase their upfront spending by 7.6% this year to nearly $19.9 billion. As Modus Direct participated in the Network Upfronts last week, there were some key takeaways.PRIMETIME IS ANYTIME. More focus this year on the network portfolios than primetime programming - head of sales for WarnerMedia stating "IP is the new Primetime"DIVERSITY AND INCLUSION. All…
Up 4% for downloads and 3% for audience compared to the previous week.   4th consecutive week download growth has been flat or positive, and 5th consecutive week that audience growth has been flat or positive. Podcast streams and downloads during peak weekday morning commute times were down an average of 16% for the week of May…
April marked the first full month of lock down for most of the world. As advertisers adjust TV spend and creatives to reach and engage with consumers watching increasingly more video across all screens, what trends have emerged? Source: https://info.tvsquared.com/rs/597-QOT-387/images/COVID-TV-Insights-April-2020.pdf?mkt_tok=eyJpIjoiTm1aa01qQTFNVE15T1RCaCIsInQiOiJFSDBXNlwvcFFGNnRCWUI4bEI0T1o0RXlpRE1cL3phcG5zNnY0ZEpyQzkrcGM0emJqSHU0VjROOVlIWlV0Q2w1Um9kT2ttaWt5cU92UWRYVnRXSFVIMHlIVEFXd2lcL2FGYnVmUk95YzltTGdNQzJidk9DeTY3NUZrcWpjOXlNWUdQTCJ9
Not only are people consuming more TV, but now they are having more conversations about the programs they watch on Social Media Total volume of TV and COVID-19-related conversations, on Twitter alone, reached nearly 9 million since the start of 2020 in the U.S.—a staggering 40X increase 588% increase in Social TV Activity comparing Spring 2019 and Spring…
eMarketer: Why TV Ad Spend Will Fall. Sports and Political Ad Spend. Previous reports called for a 2% increase in TV Ad Spend for 2020. Now, experts are estimating a 22.3% - 29.3% DECLINE in TV Ad Spend first half of 2020. Political ad spend will be on hold in 2Q20. Candidates don't want to be…
Comscore: Surging levels of COVID-19 TV coverage driven by diverse audience Several key age ranges are showing significant year-over-year viewing increases, with 18-34 up 38 percent, and 35-54 up 35 percentViewing among Hispanic households is up 42 percent, while viewing inAsian households increased 62 percent.Analysis is Broadcast Television viewership and does not include OTT
TV is more alive than ever! People say “TV is dying”, however, in truth, TV is more alive than ever. It continues to be the biggest mass media channel and the “go-to” for brands that desire to make an impact in the marketplace and spread their message to as many people as possible at once. …
Facebook says its ads work better with TV than previously thought By Jennifer Faull-02 June 2017 16:45pm Facebook says its ads are more effective if combined with TV  Facebook has previously lauded its ability to help TV advertisers reach more people. But, this week it revealed that TV and Facebook work together better than its…
We have talked about storytelling in analytics, as well as good data practices here on our blog. Another huge part of our highly evolved analytics here at Modus Direct is effective communication. We pride ourselves on the fact that we treat people, like people—not data crunching robots! Communication in marketing is largely governed by the…
Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%.Changes in creative could be small items such as Music, Voice Over, Offer, Call to Action, Colors, End Cards, other variables or completely new executions. IBM's…
OTT / CTV can efficiently expand your campaign television reach. We always recommend a balanced scorecard while allowing the performance to inform the spend distribution. Inform consumer and network targetsWe have utilized OTT/CTV to inform larger Hispanic targeting initiatives leading to linear TV network additions to include Hispanic targeted networks.Some networks are more risky to test in a…
78 million U.S. households maintained a cable subscription at the start of 2021. At the same time, advertisers could reach more than 84 million households via connected, streaming TV services for the first time. And, according to The Trade Desk, and all of us in this business - this trend is not likely to reverse. OTT /…
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