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Nielsen: Connecting TV and Social Media in campaign performance is more important than ever

Posted on May 7, 2020May 7, 2020 by Modus Direct

Not only are people consuming more TV, but now they are having more conversations about the programs they watch on Social Media

Total volume of TV and COVID-19-related conversations, on Twitter alone, reached nearly 9 million since the start of 2020 in the U.S.—a staggering 40X increase

588% increase in Social TV Activity comparing Spring 2019 and Spring 2020 for Children and Family Movies

Interestingly Spanish-language entertainment is down 23%, but Spanish-language News & Talk is up 71%

More: https://www.nielsen.com/us/en/insights/article/2020/quarantined-consumers-are-bridging-gaps-in-social-contact-with-tv-and-social-media/

Number of TV tweets mentioning COVID-19 or Coronavirus

Volume of Social TV Activity: Spring 2019 vs. Spring 2020

Volume of Social TV Activity: Spanish, Prime Talk and News

Volume of Social TV Activity: Children and Family Movies, Streaming Services

Shows Sports Fans are tweeting about during the pandemic

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