- Not only are people consuming more TV, but now they are having more conversations about the programs they watch on Social Media
- Total volume of TV and COVID-19-related conversations, on Twitter alone, reached nearly 9 million since the start of 2020 in the U.S.—a staggering 40X increase
- 588% increase in Social TV Activity comparing Spring 2019 and Spring 2020 for Children and Family Movies
- Interestingly Spanish-language entertainment is down 23%, but Spanish-language News & Talk is up 71%




