Olympics – Record Coverage Planned

  • The opening ceremony for the Olympics is scheduled for July 23, 2021
  • NBCUniversal has announced they will air a record 7,000 hours of coverage!
  • Roughly 3 in 5 US Adults are expecting to watch.
  • Record coverage, does not necessarily mean record Viewership. With Olympic controversy comes speculation on actual engagement and many feel the Olympics should be postponed again.
    • Athens (terrorism concerns) and Rio (Zika) both had controversy and ratings suffered.
  • The position at Modus is like everything with COVID, this is different, and NBC is poised to deliver historic viewership based on consumers yearning for Sports programming – especially the emotional, competitive and elite delivery of the Olympics.

Source: NBCUniversal will air more than 7,000 hours of Olympics coverage (cnbc.com)Survey Shows High U.S. Awareness, Viewership Intent for Tokyo Olympics, but Pandemic Presents Other Concerns (morningconsult.com)

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