You won’t be alone. An encouraging study by the Pew Research Center’s Internet & American Life Project shows that eight out of every ten Americans between 16 and 29 read a book in the last year, and six out of ten used their local library.
Though it’s undeniable the advent of e-books is changing the way many of us read, especially those on the younger end of the spectrum, it’s quite heartening and reassuring to know that, according to this study, more than half of US High School kids consider the library to be “very important”. That’s quite telling in the age of Wikipedia.
But perhaps the coolest stat from the study shows that our most voracious readers are some of the youngest among us. 86% of Americans surveyed between 16 and 17 read a book in the last year, and 88% of those aged 18-24 cracked a book in the past 12 months.
This makes us happy at Modus because we truly believe a smart, well-informed customer is the ideal audience for the innovative campaigns and ideas we strive to put forth. And the surest path to being well-informed is being well-read.
There’s a lot more to the study, which can be read here.