In 2015 Modus Direct worked with Northeastern University to revamp their creative and media buying. We knew prior to launch that other higher education clients were seeing a declining phone response and growing web response. Because Modus already had customized reporting to track the impact that both Direct Response TV and Radio would have on their overall business. We were easily able to work with the Northeastern team to implement a perfected solution. To this day, it continues to allow us to optimize to the most profitable performance. In 2017 Northeastern University ranked 39th Best Colleges in National Universities by US News & World Report.