For the non-traditional college student, there’s always something getting in the way of going back to school. BVK crystalized that thought with a campaign inspired by the “&” in Bryant & Stratton College. “For Every & In Life” connected with audiences by dramatizing all the “ands” they were experiencing in their lives. Be they financial, personal, even emotional. And all the ways Bryant & Stratton College could help overcome them. Since the June 2015 launch, enrollment is on the rise, and prospective students as old as 50 are picking up the phone. Proof that connecting with a non-traditional audience requires non-traditional thinking.