Podtrac: Podcast consumption is changing too. Adjustments to media placements are critical.
- Podcast streams and downloads during peak weekday morning commute times were down an average of 29% for the week of April 13-19 compared to the week of March 2-8 across all Podtrac measured podcasts.
- Weekends: On Saturday April 18 the peak hour was up 9%, and for Sunday April 19 the peak hour was up 20%.
- Top Genre Categories: YTD Biggest hits in Unique Weekly Audience are Sports and Society and Culture. News peaked week of Mar 9.
- All Categories: 4 of the 5 last 5-weeks have shown positive growth in the Fiction category of Podcasts.