The TV Guiding customers to your product, that is. On his blog, Atomic Direct CEO Doug Garnett highlights an interesting, recent study that shows how, despite the ever-growing dominance of online media and content, good old-fashioned, offline-but-everybody-still-watches-it TV can make all the difference in a brand’s success. Why? Because, among other reasons, TV still has an unmatched reach when it comes to getting your message to as broad an audience as possible. True, there is some risk venturing offline, but no great success was ever engineered without some risk… and Modus has the experience and know-how to manage that risk/reward ratio. Check out Doug’s blog here.
