9/25/17 – The owners of Modus Direct, LLC, a leading Direct Response Media and Creative agency, announced Monday, September 25, 2017 they have purchased the media assets of the legacy direct response agency Zephyr Media Group, Inc. (ZMG) under the company name Modus Direct Midwest LLC.

Not only does this join two amazing team’s creating a formidable direct response dynamo, but will integrate ZMG’s media services suite into its current portfolio of media planning, buying, reporting and creative capabilities. The new entity will be named Modus Direct Midwest, LLC and has relocated from Evanston, IL to downtown Chicago.  Financial terms of the agreement were not disclosed.

According to Shani Reardon, founder and owner of Modus Direct: “Zephyr Media Group’s capabilities, location, and rich history represent the ideal addition for Modus Directs’ growing client base. The complementary nature of our service portfolios will provide immediate benefits to both Modus and Zephyr Clients.”

Dan Zifkin, Founder and CEO of ZMG, stated: “Having worked with Shani and the Modus Direct team on many projects over the past 15 years, I am excited at the opportunities this deal presents to our current and prospective Clients. Zephyr was founded in 1991 on the idea that a culture of transparent collaboration provides high client satisfaction and campaign outcomes.  Modus Direct represents the pinnacle of integrity and client service in the media industry.  The combination of these two winning cultures will deliver such wonderful synergies to our clients, employees, and partners.”

About Modus Direct

Sarasota, FL based, Modus Direct is recognized as Direct Response experts helping brands build from the bottom up utilizing state of the art technology. The Modus Direct team has spent over 20 years investing in technology focused on attribution modeling/analytics and are also proud to be one, if not the only, DRTV agency syncing Social media ads with TV ads.

About ZMG

Based in Chicagoland, Zephyr Media Group has led some of the largest accounts in media history incorporating television, radio, print, out-of-home, and digital elements. It offers a diverse portfolio of media planning, buying, and strategic services bringing full service advertising agency capabilities to clients requiring superior service and measurable ROI.


Contact: Shani Reardon // President and CEO – 941-552-6770 x101

Contact Page