It’s probably safe to say every one of us has our eyes peeled for a sign, something, ANYTHING, to show us the Economy is at long last making a real comeback. Not some kind of political spin or TV Smooth Talk, but solid numbers.
If there is ever an indication the economy is turning around, it is an increase in DR Radio spending. A recent article from Response Magazine cites a 15.1% increase in DR Radio billings for the second quarter of 2012, the best it’s been since 2008. DRTV saw similar increases in spending over the same period. Perhaps even more impressive is a tremendous increase in Direct Response spending, up a whopping 28% per campaign from the second quarter of 2011.
Everything is trending to continue in this positive direction! Read more about it here.